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Lifestyle Fitness Coaching is a form of life coaching for fitness professionals and the missing link between your client and their goals!
Your Program Includes:
- Comprehensive online program with PowerPoint slideshow training video which works with your course textbook (textbook not included) and online exam (75 questions).
- Course Notepacket Outline in PDF form (easily printable)
- Comprehensive audio lesson of John Spencer Ellis, EdD, MBA, discussing fundamentals of fitness coaching and the specific business strategies for fitness coaching. (mp3)
- Dynamic interview of James Gavin, Ph.D. (author of Lifestyle Fitness Coaching) by Dr. John Spencer Ellis (mp3)
- Official Textbook (purchased separately)
- Certification exam
Lifestyle Fitness Coaching is the Next Revolution of Fitness Training and Coaching
Fitness and lifestyle coaching is different than personal training in many aspects.
Personal trainers are responsible for initial and ongoing fitness assessments, program structure, technique, application, programming updates and exercise science.
Lifestyle fitness coaches are responsible for uncovering the client’s motivational strategies, building rapport with the client,creating meaningful dialog, using questionnaires to determine likes, dislikes, immediate, intermediate and long-term goals.
In many cases, clients will greatly benefit from both personal training and fitness coaching. If an individual has more experience with exercise and lacks strategy or motivation, they may be a candidate for more coaching rather than training, yet both can be offered. When a person has little weight training experience, but well defined and appropriate goals, and shows consistent motivational techniques, they will likely need much less coaching and more direct oversight of their fitness training program.
What are my career options? How will I make a living with this credential?
The great thing about being a Certified Lifestyle Fitness Coach is that you have endless career and business opportunities. Some primary careers include: coaching clients one-on-one in their home, your home, or your office. Many coaches coach in groups to help more people and earn more money per hour. In addition, you can seek out alternative (and frequently very lucrative career opportunities) as a blogger, writer, podcast host, author, online content provider, online video host or publisher of digital education products. You can also offer your services online to individuals, small groups or large groups. You can use fun online communication/collaboration platforms such Skype, Google Hangout, iChat or PowHow for your coaching services. You can become an expert for authority websites such as WebMD, eHow and Livestrong. You can become a frequent expert guest on podcasts, radio shows, TV talk shows, news programs or in industry publications. The list of opportunities is truly endless. Nothing is hold you back. So, go make a difference today!
How will I get clients?
This is actually much easier than you may be thinking right now. Here are some examples: Facebook is an excellent resource. An account is free and building a fan page takes less than 5 minutes. You can advertising to very specific groups of people who want and need your services. Of course, you can also use Twitter, LinkedIn, Instagram, Pinterest and your other favorite social media platforms. It’s 100% FREE. Create and post a press release about your business launch. It’s simple and free to syndicate your press releases across the web. Creating a blog for your business is very fast and essential free. We have resources for your online marketing needs here. You can make training/coaching videos and post them to Youtube. When you offer this valuable free help, people get to know you and learn to like you. In return, they want to know more and they are directed back to your Facebook fan page or blog for details. Of course, you can post your videos to all video sites for an even great reach. Adding your business to Yelp is also a great idea. It gets ranked high on Google which makes your job even easier. Make sure you also add your business profile to Google Local. That’s another free and easy way to get clients. As for off-line client-getting strategies, you can do any of the following: attend local charity events, speak at community events, do a lunch-and-learn at a local business, volunteer for a local charity, distribute door hangers, post flyers, add a graphic/banner to your car, and the list goes on and on. Once you get started, you’ll see how easy it is to do. Now that you know what you need to do, you just need to implement and the clients will come in on a regular basis. To help you get started FAST and 100% ON TRACK, sign up for the JSE Inner Circle Coaching Program offered by the Spencer Institute founder, Dr. John Spencer Ellis. Try it for 30 days for just $1.
What is the difference between a personal trainer, life coach and a lifestyle fitness coach?
Here’s an example for working with “Subject A”:
Subject A: Male, 55, moderately fit, no recent surgeries, no contraindications to begin an exercise program.
Sport of Choice: Golf
Goal: Improve golf game
Approach: Personal Trainer (PT) – After proper assessments, the PT begins a training program to include core, functional training, foam rollers, ROM and balance work to improve his golf game.
Life Coach (LC) – Assesses goals, values, resources and motivators of the client. LC works with client to create life balance, happiness and personal success.
Lifestyle Fitness Coach (LFC) – Works with the trainer or life coach (unless he or she is already trained these specific areas). The LFC works hand-in-hand with the client to learn how he will better integrate his love of golf, his improved ability to play golf, and his increased time to play golf, into his changing life as he moves into retirement.
The LFC will also discover through dialog how the client will best embrace a healthy and fit lifestyle (according to his values and beliefs) for maximum enjoyment and results.
There are an endless combination of scenarios defining which client will need more or less coaching and more or less fitness training. So, this is why it’s imperative for the fitness professional to become Certified Lifestyle Fitness Coach. Many trainers offer “coaching” to their clients, but as you will learn, MOST are doing it incorrectly. You will want to know why, and how to correctly master this helpful skill.
“Coaching” is an art and “training” is a science.
When combined together correctly, your client attains higher levels of success and satisfaction.
Business Options for the Certified Lifestyle Fitness Coach:
Another option is to offer a 90-minutes session once a week. It can be evenly split between fitness and coaching.
A quiet room with privacy is needed for the coaching segment for confidentiality. At least once a month should be dedicated to a coaching session to check in with progress, re-establish new goals, or come up with solutions for obstacles and so on.
You may decide to offer the coaching as a completely independent component of your professional services. In these situations, you may have different attire or even meet in a different environment. When you segregate your services in this manner, you may find that you attract a completely different client base than you currently have, or have been attracting, for your personal training services.
Frequently, lifestyle fitness coaching takes place by telephone and over the internet via email, Skype and webinars. Coaches can have electronic forms for the client to access prior to each phone coaching session. The coach will have time to review and assess the information from these forms to help direct the focus of the forthcoming coaching session. The website can be used to offer initial information about the coaching services, the coach’s bio, coaching philosophy, surveys and messages of inspiration.
Lifestyle fitness coaching can also be done in a group environment, just like group exercise is done. Each class/session has a specific theme. The attendees each have a similar interest in the class format/topic being discussed. And, each participant is at somewhat of a similar ability level/place in life. Coaching topics for groups could include Finding Your Perfect Fitness Quest, Moving Through Mid-Life, Momentum in the New Year, or Discovering Your Ideal Self. Each of these topics would appeal to specific demographics which would allow for better dialog and continuity within the group.
When you are marketing your new life coaching services, you must consider who will be using your coaching skills. Remember as a coach, you want to gain the respect needed for your new higher echelon of professional services.
As you can see, you have unlimited career options as a Certified Lifestyle Fitness Coach.
Your FREE Bonus #1
7 Secrets to a New Body video – This is a LIVE seminar presented by Dr. John Spencer Ellis. It covers all the hidden treasures to optimal health and a strong body.
A $29 Value – Yours FREE!
Your FREE Bonus #2
Life Coaching Business Success – This is a must-see LIVE presentation by Dr. John Spencer Ellis explaining the ins-and-outs of life coaching business. You will learn about business structure, marketing, web sites, passive income, information products and building a successful coaching practice.
A $100 Value – Yours FREE!
Program Overview: Comprehensive course including coaching concepts, motivational strategies, scope of practice, list of assessment tools and techniques and business models for fitness coaching.
Intended for: Individuals who have a fitness background and desire to expand their career options within the fitness and wellness industry.
Approvals: ISSA 15 CEUs, Spencer Institute 2.0 CEUs, NESTA 2.0 CEUs
Prerequisites: One of the following is strongly recommended, but not required – National personal trainer certification, group exercise certification.
Recertification Requirements: Certification is valid for (2) two years. You are required to complete 2.0 units (20 hours) of CEUs (continuing education units) to keep your certification valid. Please review the 2-Year Recertification Guide for further details.
Program Includes: Distance Learning Format – PowerPoint slideshow video training in support of your course textbook and online exam (75 questions).
Certification Exam Requirements: Passing a 75 question multiple choice, non-proctored exam with 80% or higher. The exam for this course is completed online, accessed on demand from the course dashboard.
Completion Time: Course and exam should be completed within one year of purchase. The average student can complete the course if they dedicate approximately 20 hours of study time.
Additional Materials Required: Lifestyle Wellness Coaching by James Gavin, PhD textbook is required and is sold separately through Amazon.