Spencer Institute Coach Certification & Business Training
The Association for Entrepreneurial Trainers & Coaches
As a coach, you need to remember one thing above all else.
ASK!
Don’t “tell” — just ask!
It can be challenging. This is true especially when we come from a training background where were are taught – and programed – to tell clients how and why to do things.
Obviously, coaching is very different. We need to ASK.
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You’ve likely been to someone’s facility and everything just seemed old. Some things that are “old school” are cool and interesting. But, and old chair (not an antique) in an office that looks beaten up is not appealing.
The same is true for someone’s website that hasn’t been updated in 2006.
The same is true for the content of a training course.
The same is true for the person’s style or personal brand.
The same is true for print materials, business cards, logos and other identifiers of you or your company.
You always need to keep things fresh, current, relevant, exciting and interesting to people.
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You are likely on social media to some extent each day. You may be one of the people who spends hours each day on social media.
Before we go on…. let us say…. STOP! You don’t need to be on social media for hours each day. Say hi to your friends (5 minutes). Check any ads yo have running (5 minutes). Check any messages (2 minutes). Now…. STOP. Get on with your life and business.
You do need to use social media for your business. It needs to be effective.
Here are some tricks to make your social media effects more effective:
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Wellness is something that you choose to pursue. It’s a choice you make in life that requires constant effort to achieve. Wellness goes beyond general health. It encompasses a positive outlook on your mind, body, and soul.
Wellness is dynamic and exciting. It’s comprised of emotional, environmental, financial, intellectual, occupational, physical, social, and spiritual factors. Wellness is an active, lifelong process that involves expanding knowledge, skills, values, practices, and supportive environments that increase one’s ability to enjoy a balanced and fulfilling life.
Therapists and counselors are recognized as experts who focus largely on cleaning up or completing old issues.
Coaching takes a different approach, reaching into the magical realms of manifestation, designing one’s life, and forwarding action to realize one’s dreams.
Coaches act as partners, helping clients to recognize their own abilities to find the right direction and to address challenges along the way.
Coaches are works in progress. They are in-the-making models of what it means to learn fully, be fully effective, and be on the path to creating a more and more joyful and fulfilling life. Therapists only model living what they view as normal.
Do you classify yourself as a trainer or a coach? Or, are you both? Does it matter?
Although there are different definitions of a “coach” and a “trainer” we have simplified it here for demonstration purposes.
A coach is someone who supports their client’s efforts and goals through questioning, motivational interviewing, resources, and compassion. There are many variables of these strategies based on the client and the type of coaching being provided.
A trainer is someone who helps their clients reach their goals by providing scientifically-based principles and techniques to achieve a very specific outcome. Although there is also inquiry and “support” as there is in coaching, the main focus is on the application of specific principles and methodologies to achieve the life, health, business or sports goal.
Why will you want to master both skills?
They are the coaching and training pros who “look the look” “talk the talk” and “walk the walk”.
What makes them special?
They did the work to make themselves more “professional”.
So, the next obvious question is “What is the work?”
Here is a list of simple and effective strategies to dramatically improve your professionalism, so you can be one of those pros who really stands out in a crowd.
We’re serious about the statement that everything is “holistic” coaching.
You will likely agree once you read our reasoning.
As coaches, we strive to optimize the results for our clients, regardless of their desired objective. You and I both know that there must be some type of balance and harmony for your clients while they pursue their dreams.
That’s an aspect of holism.
Even in cases when someone has massive goals such as doing the Ironman triathlon, writing a best-selling book, or building a new business; there must be some holistic balance.
Hello,
You can quickly tell when a coach (or trainer) is exceptional. It goes beyond their marketing. It’s more than their social media presence. It’s revealed (to an extent) in the way they speak.
World-class coaches are constant learners: Certifications, CEUs, audiobooks and more.
World-class coaches all do the following: