Lifestyle Fitness Coaching has been described as life coaching used by health and fitness professionals, and the missing link between your client and their goals!
Lifestyle Fitness Coaching is the next revolution in the fitness industry. For decades, fitness professionals have had various degrees of success motivating clients and making them accountable for a healthy lifestyle. Today, fitness coaching has been refined into a science. Health, fitness and wellness professionals no longer have to wonder how to get and keep their clients on track with their desired results. Become a leading expert.
Your Complete Training System Includes:
- Comprehensive online program with training video which works with your course textbook (textbook not included) and online exam (75 questions).
- Course Notepacket Outline in PDF form (easily printable)
- Comprehensive audio training with Dr. John Spencer Ellis discussing fundamentals of fitness coaching and the specific business strategies for fitness coaching.
- In-depth interview of James Gavin, Ph.D. (author of Lifestyle Fitness Coaching) and Dr. John Spencer Ellis
- Official Textbook (purchased separately)
- Online certification exam
Lifestyle Fitness Coaching is the Next Revolution of Fitness Training and Coaching
Fitness and lifestyle coaching is different than personal training in many aspects.
Personal trainers are responsible for initial and ongoing fitness assessments, program structure, technique, application, programming updates and exercise science.
Lifestyle fitness coaches are responsible for uncovering the client’s motivational strategies, building rapport with the client,creating meaningful dialog, using questionnaires to determine likes, dislikes, immediate, intermediate and long-term goals.
In many cases, clients will greatly benefit from both personal training and fitness coaching. If an individual has more experience with exercise and lacks strategy or motivation, they may be a candidate for more coaching rather than training, yet both can be offered. When a person has little weight training experience, but well defined and appropriate goals, and shows consistent motivational techniques, they will likely need much less coaching and more direct oversight of their fitness training program.
Think about this:
- You will gain in-demand knowledge and skills. You will see that you are never short of exciting and lucrative personal and business opportunities.
- Say goodbye the monotony of the 9-5 (if you want). You can set the hours that are most convenient for you, and give you personal time with your family and friends.
- You have the opportunity to coach from the comfort of your home or anywhere else in the world with Internet access.
- You can say goodbye to the dullness of a corporate cubicle and run your coaching business online, from your home, at the local park, or at your own fitness center.
- You will have the time, energy, and passion to expand your influence and share your expertise. You can write a book, create fitness information products, or even have your own YouTube show or podcast
- With this additional education and certification you will make yourself more valuable and a “GoTo” authority in the Lifestyle and Fitness niche.
- You will learn many different life-changing techniques and systems that can enhance your own fitness routine and personal success.
- You will have the power, knowledge, skills, and best practices to dramatically enhance the lives of others who are in need of a balanced and fulfilling life.
- You will feel happier, healthier, and more empowered, and you will know the joy of having a career that gives you stage to drive motivation and help others reach their goals and true potential.
What are my career options? How will I make a living with this credential?
The great thing about being a Certified Lifestyle Fitness Coach is that you have endless career and business opportunities. Some primary careers include: coaching clients one-on-one in their home, your home, or your office. Many coaches coach in groups to help more people and earn more money per hour. In addition, you can seek out alternative (and frequently very lucrative career opportunities) as a blogger, writer, podcast host, author, online content provider, online video host or publisher of digital education products. You can also offer your services online to individuals, small groups or large groups. You can use fun online communication/collaboration platforms such Skype, Google Hangout or iChat for your coaching services. You can become an expert for authority websites such as YouTube, WebMD, eHow and Livestrong. You can become a frequent expert guest on podcasts, radio shows, TV talk shows, news programs or in industry publications. The list of opportunities is truly endless. Nothing is hold you back. So, enroll now.
How will I get clients for my coaching business?
This is actually much easier than you may be thinking right now. Here are some examples: Facebook is an excellent resource. An account is free and building a fan page takes less than 5 minutes. You can advertise to very specific groups of people who want and need your services. Of course, you can also use Twitter, LinkedIn, Instagram, Pinterest and your other favorite social media platforms. It’s 100% FREE. Create and post a press release about your business launch. It’s simple and free to syndicate your press releases across the web. Creating a blog for your business is very fast and essentially free. We have resources for your online marketing needs here. You can make training/coaching videos and post them to Youtube. When you offer this valuable free help, people get to know you and learn to like you. In return, they want to know more and they are directed back to your Facebook fan page or blog for details. Of course, you can post your videos to all video sites for an even greater reach. Adding your business to Yelp is also a great idea. It gets ranked high on Google which makes your job even easier. Make sure you also add your business profile to Google Local. That’s another free and easy way to get clients. As for off-line client-getting strategies, you can do any of the following: attend local charity events, speak at community events, do a lunch-and-learn at a local business, volunteer for a local charity, distribute door hangers, post flyers, add a graphic/banner to your car, and the list goes on and on. Once you get started, you’ll see how easy it is to do. Now that you know what you need to do, you just need to implement and the clients will come in on a regular basis.
What is the difference between a personal trainer, life coach and a lifestyle fitness coach?
Here’s an example for working with “Subject A”:
Subject A: Male, 55, moderately fit, no recent surgeries, no contraindications to begin an exercise program.
Sport of Choice: Golf
Goal: Improve golf game
Occupation: Business executive nearing retirement
Approach: Personal Trainer (PT) – After proper assessments, the PT begins a training program to include core, functional training, foam rollers, ROM and balance work to improve his golf game.
Life Coach (LC) – Assesses goals, values, resources and motivators of the client. LC works with client to create life balance, happiness and personal success.
Lifestyle Fitness Coach (LFC) – Works with the trainer or life coach (unless he or she is already trained these specific areas). The LFC works hand-in-hand with the client to learn how he will better integrate his love of golf, his improved ability to play golf, and his increased time to play golf, into his changing life as he moves into retirement.
The LFC will also discover through dialog how the client will best embrace a healthy and fit lifestyle (according to his values and beliefs) for maximum enjoyment and results.
There are an endless combination of scenarios defining which client will need more or less coaching and more or less fitness training. So, this is why it’s imperative for the fitness professional to become Certified Lifestyle Fitness Coach. Many trainers offer “coaching” to their clients, but as you will learn, MOST are doing it incorrectly. You will want to know why, and how to correctly master this helpful skill.
“Coaching” is an art and “training” is a science.
When combined together correctly, your client attains higher levels of success and satisfaction.
Business Options for the Certified Lifestyle Fitness Coach:
Personal trainers who are now ready to add lifestyle fitness coaching to their business can do so in many ways. There are unlimited options. One way to start would be to incorporate coaching for your personal training clients. So,during your warm-up and cool down periods,you use your new skills to get the client into the right frame of mind to stay focused and get the most out of the training session. This will likely improve your client’s results, but because the service is not clearly defined, it could be difficult to charge.
Another option is to offer a 90-minutes session once a week. It can be evenly split between fitness and coaching.
A quiet room with privacy is needed for the coaching segment for confidentiality. At least once a month should be dedicated to a coaching session to check in with progress, re-establish new goals, or come up with solutions for obstacles and so on.
You may decide to offer the coaching as a completely independent component of your professional services. In these situations, you may have different attire or even meet in a different environment. When you segregate your services in this manner, you may find that you attract a completely different client base than you currently have, or have been attracting, for your personal training services.
Frequently, lifestyle fitness coaching takes place by telephone and over the internet via email, Skype and webinars. Coaches can have electronic forms for the client to access prior to each phone coaching session. The coach will have time to review and assess the information from these forms to help direct the focus of the forthcoming coaching session. The website can be used to offer initial information about the coaching services, the coach’s bio, coaching philosophy, surveys and messages of inspiration.
Lifestyle fitness coaching can also be done in a group environment, just like group exercise is done. Each class/session has a specific theme. The attendees each have a similar interest in the class format/topic being discussed. And, each participant is at somewhat of a similar ability level/place in life. Coaching topics for groups could include Finding Your Perfect Fitness Quest, Moving Through Mid-Life, Momentum in the New Year, or Discovering Your Ideal Self. Each of these topics would appeal to specific demographics which would allow for better dialog and continuity within the group.
When you are marketing your new life coaching services, you must consider who will be using your coaching skills. Remember as a coach, you want to gain the respect needed for your new higher echelon of professional services.