It feels counterintuitive to specialize instead of generalizing, but coaches who niche down end up making more money. The trick is to choose a niche correctly. Generalizing will hurt your business in the long run.
It is not helpful or necessary to try to appeal to everyone.
Two important questions to ask yourself when choosing a niche market are:
Once these two questions are answered, you are on your way.
Do you consider yourself to be bold and confident enough to play a major role in the lives of other people? Or do you think you have a passion for teaching or helping people to succeed by guiding them towards their short or long term goals?
If so, you probably might be considering the kind of career you can venture into with these abilities. I believe you should actually start thinking about taking up a career as a professional trainer/coach. [Read more…]
One of the biggest hurdles most coaches cross on the way to filling their businesses with clients is finding their coaching niche.
These are the people you do your best work with, who you enjoy coaching, who succeed at their goals, and who send their friends to you.
Some coaches turn “finding my niche” into a massive problem that stops them from succeeding.
That’s the real problem. It doesn’t have to be that way.
Even if you have plenty of clients, identifying a niche can be useful, so here are some tips for finding yours.