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Picking a Target Market for Your Coaching Business

July 2, 2019 by Liz Carter

How do you reach your target market?It feels counterintuitive to specialize instead of generalizing, but coaches who niche down end up making more money. The trick is to choose a niche correctly. Generalizing will hurt your business in the long run. 

It is not helpful or necessary to try to appeal to everyone.

Two important questions to ask yourself when choosing a niche market are:

  1. Who you want to help.
  2. What you want to help them do.

Once these two questions are answered, you are on your way.

[Read more…]

Filed Under: Blog Tagged With: coaching niche, health coaching niche, high ticket coaching niches, How do you define a target market?, How do you identify your customers?, How do you identify your target audience?, How do you increase customer base?, How do you reach your target market?, How do you target new clients?, how to find your coaching niche, life coaching niches, Spencer Institute coaching certifications, types of coaching niches, wellness coaching niche, What are the strategies to attract customers?, Who is your target market example?

How To Establish A Career As A Professional Trainer or Coach

July 1, 2019 by Liz Carter

Do you consider yourself to be bold and confident enough to play a major role in the lives of other people? Or do you think you have a passion for teaching or helping people to succeed by guiding them towards their short or long term goals?

If so, you probably might be considering the kind of career you can venture into with these abilities. I believe you should actually start thinking about taking up a career as a professional trainer/coach.  [Read more…]

Filed Under: Blog Tagged With: become a certified coach, become a certified trainer, coaching career certifications, coaching niche, creative ways to market your business, health coaching niche, How can I improve my coaching business?, How can I market my online coaching?, How can I promote my coaching class?, How do I get my first coaching client?, how do i market my coaching business, How do you promote coaching?, how to find your coaching niche, how to grow your personal training business, how to market your business online, life coaching niches, marketing strategies for trainers or coaches, most in demand coaching, Spencer Institute coaching certifications, transformation coach niche, types of coaching niches, wellness coaching niche

Finding Your Coaching Niche

February 7, 2019 by Liz Carter

One of the biggest hurdles most coaches cross on the way to filling their businesses with clients is finding their coaching niche.

These are the people you do your best work with, who you enjoy coaching, who succeed at their goals, and who send their friends to you.

Some coaches turn “finding my niche” into a massive problem that stops them from succeeding.

That’s the real problem. It doesn’t have to be that way.

Even if you have plenty of clients, identifying a niche can be useful, so here are some tips for finding yours.

[Read more…]

Filed Under: Blog Tagged With: 101 real coaching niches, coaching niche, coaching niche finder, find a holistic life coach, health coaching niche, high ticket coaching niches, how to find your coaching niche, life coach target audience, life coaching ideas, life coaching niches, most in demand coaching, Spencer Institute coaching certifications, transformation coach niche, types of coaching niches, wellness coaching niche

Student Success Stories

Learning how to become a life coach at the Spencer Institute has been a great way for me to grow my coaching business. I really liked that I could work full time while learning life coaching on my own time schedule. Not only do I now have coaching clients, but I also attract more psychotherapy clients who choose me because I can offer coaching in addition to psychotherapy.
Jeanne Asma
www.JeanneAsma.com
Earning the Spencer Institute's Wellness Coach Certification was an excellent addition to existing education and experience. I now have a highly successful blog, healthy cooking business, cook books and much more. The sky is the limit.
Melissa Costello
www.KarmaChow.com
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