Written by Mark Teahan, Director of Spencer Institute
After repeated waves of pandemic lockdowns and disruptions to daily living, the fitness training and coaching industries are emerging with a new outlook. For the fitness professional, it is one of bravado; within the coaching field it is more one of hope and opportunity.
The fitness industry was gutted during the COVID pandemic. Most of us can agree that it was also significantly altered, maybe permanently. But, it is emerging evolved and with more opportunity.
And in some more extreme cases, this led to some fitness clubs defying state orders to stay open, closing down entirely, or just waiting for something to break. This is not a great vision of hope.
Most fitness centers opened at differing intervals. In Southern California, gyms were limited to a certain capacity while people lined up out front for someone to leave and take their spot. You could feel the tension while people kept outside watched exercisers on machines.
The Gamble: your fitness club’s got this!
For one fitness chain in particular, staying open during the pandemic meant paying daily fines to the state. They didn’t need to worry about this, they had a massive influx of people who were willing to not only pay dues, but to work out during the pandemic, and do so without a mask. So workouts became political. You could almost sense some hate and disgust among members who disagreed on the use or non-use of a mask. For myself, I wore two. I knew the risk I was getting into, right or wrong – I felt confident.