According to a survey by The National Center for Health Statistics, 36% of all consumers in the United States are using some form of complementary and alternative medicine (CAM), including wellness coaching services.

Breaking down some of the components of CAM would reveal more of the trends that consumers are revealing about their interests. This includes herbs and herbal medications, meditation, chiropractic care, yoga, massage, or diet-based therapies. All of these topics are also complementary to wellness coaching, for a wellness coach who has experience in these particular fields.

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In America, our lifestyle is sometimes determined by what we do for work because most weekdays we spend anywhere from 8 to 12 hours working.

In somewhat of a trend that we still see gaining momentum, some larger Fortune 500 companies have come to realize the value of maintaining the health of their employees in order to manage health care costs.

So it then follows, if wellness coaching is effective at implementing effective ways to change lifestyle behaviors, then the need is clearly seen in terms of how valuable a wellness coach can be toward impacting lifestyle behavior change within corporate environments.

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