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Creating an Attractive Personal Brand as a Coaching Professional

July 15, 2019 by Liz Carter

We all have a personal coaching brand that identifies us and a series of values that differentiates us from the rest of the coaching and training professionals. In the world of professional coaches and trainers, working on a successful personal coaching brand is a very important aspect to create audiences and position themselves as excellent coaches with the aim of attracting clients and excelling in an increasingly competitive labor market. 

A personal coaching brand consists of the management of perceptions, memories, and expectations that we want to generate in those around us; it is the footprint that we leave in the minds of others. With personal branding the qualities and characteristics of the person as a professional are highlighted and their name becomes a preferred brand for the clients. [Read more…]

Filed Under: Blog Tagged With: building a personal coaching brand, digital marketing for coaches, entrepreneur qualities for coaches, entrepreneurial mindset for coaches, How can coaching companies expand?, How can I do online coaching?, How can I improve my coaching business?, How can I market my online coaching?, How can I promote my coaching class?, How do I get my first coaching client?, how do i market my coaching business, How do I start a career in coaching?, How do you build a strong personal brand?, How do you promote coaching?, How do you scale a coaching business?, marketing strategies for coaches, Where can I find clients?, Where can I find coaching clients?

How to Develop a Personal Brand as Part of Your Marketing Strategy as a Coach

July 11, 2019 by Liz Carter

For professional coaches, building a personal brand is an important aspect. With the availability of the internet, anyone willing to be a coach has the capacity to build n audiences and position themselves s excellent coaches with the aim of attracting customers. In addition, freelancers can use the available technology to be coaches with the aim of doing business after building a personal brand.

A study by Upwork indicated that freelance workers are growing at a fast rate in the United States of America and it is expected that by 2027, they will be the majority of the workforce. When this happens, there will be stiff competition and as such, it will be required that coaches have personal brands as marketing strategies to differentiate them from other similar business.  [Read more…]

Filed Under: Blog Tagged With: building a personal coaching brand, digital marketing for coaches, entrepreneur qualities for coaches, entrepreneurial mindset for coaches, How can coaching companies expand?, How can I do online coaching?, How can I improve my coaching business?, How can I market my online coaching?, How can I promote my coaching class?, How do I get my first coaching client?, how do i market my coaching business, How do I start a career in coaching?, How do you build a strong personal brand?, How do you promote coaching?, How do you scale a coaching business?, marketing strategies for coaches, Where can I find clients?, Where can I find coaching clients?

Industry Secrets to Building a Personal Brand and Getting More Coaching Clients

July 10, 2019 by Liz Carter

building a personal coaching brandIf you are running a coaching business you are likely aware of how difficult it can sometimes be to acquire new clients.

Can you run any business without acquiring clients? Is it possible for you to implement your great strategies without having any client? Word of mouth is a great way of growing, but it’s a long process, again, for that too you need to have some clients first.

There has to be a way for coaches to get clients consistently.

In short, you need a solid marketing strategy to grow new clients and keep old ones. [Read more…]

Filed Under: Blog Tagged With: building a personal coaching brand, digital marketing for coaches, entrepreneur qualities for coaches, entrepreneurial mindset for coaches, How can coaching companies expand?, How can I do online coaching?, How can I improve my coaching business?, How can I market my online coaching?, How can I promote my coaching class?, How do I get my first coaching client?, how do i market my coaching business, How do I start a career in coaching?, How do you build a strong personal brand?, How do you promote coaching?, How do you scale a coaching business?, marketing strategies for coaches, Where can I find clients?, Where can I find coaching clients?

Student Success Stories

Becoming a Certified Life Strategies Coach at the Spencer Institute has been a great way for me to grow my coaching business. I really liked that I could work full time while learning life coaching on my own time schedule. Now I have coaching clients, and also attract more psychotherapy clients who choose me because I can offer coaching in addition to psychotherapy.
Jeanne Asma
www.JeanneAsma.com
Earning the Spencer Institute's Wellness Coach Certification was an excellent addition to existing education and experience. I now have a highly successful blog, healthy cooking business, cook books and much more. The sky is the limit.
Melissa Costello
www.KarmaChow.com
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