It feels counterintuitive to specialize instead of generalizing, but coaches who niche down end up making more money. The trick is to choose a niche correctly. Generalizing will hurt your business in the long run. It is not helpful or necessary to try to appeal to everyone. Two important questions to ask yourself when choosing …
Picking a Target Market for Your Coaching Business Read More »
One of the biggest hurdles most coaches cross on the way to filling their businesses with clients is finding their coaching niche. These are the people you do your best work with, who you enjoy coaching, who succeed at their goals, and who send their friends to you. Some coaches turn “finding my niche” into …
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