You’ve likely been to someone’s facility and everything just seemed old. Some things that are “old school” are cool and interesting. But, and old chair (not an antique) in an office that looks beaten up is not appealing.
The same is true for someone’s website that hasn’t been updated in 2006.
The same is true for the content of a training course.
The same is true for the person’s style or personal brand.
The same is true for print materials, business cards, logos and other identifiers of you or your company.
You always need to keep things fresh, current, relevant, exciting and interesting to people.[Read more…]