It feels counterintuitive to specialize instead of generalizing, but coaches who niche down end up making more money. The trick is to choose a niche correctly. Generalizing will hurt your business in the long run.
It is not helpful or necessary to try to appeal to everyone.
Two important questions to ask yourself when choosing a niche market are:
- Who you want to help.
- What you want to help them do.
Once these two questions are answered, you are on your way.