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Picking a Target Market for Your Coaching Business

July 2, 2019 by Liz Carter

How do you reach your target market?It feels counterintuitive to specialize instead of generalizing, but coaches who niche down end up making more money. The trick is to choose a niche correctly. Generalizing will hurt your business in the long run. 

It is not helpful or necessary to try to appeal to everyone.

Two important questions to ask yourself when choosing a niche market are:

  1. Who you want to help.
  2. What you want to help them do.

Once these two questions are answered, you are on your way.

[Read more…]

Filed Under: Blog Tagged With: coaching niche, health coaching niche, high ticket coaching niches, How do you define a target market?, How do you identify your customers?, How do you identify your target audience?, How do you increase customer base?, How do you reach your target market?, How do you target new clients?, how to find your coaching niche, life coaching niches, Spencer Institute coaching certifications, types of coaching niches, wellness coaching niche, What are the strategies to attract customers?, Who is your target market example?

Student Success Stories

Becoming a Certified Life Strategies Coach at the Spencer Institute has been a great way for me to grow my coaching business. I really liked that I could work full time while learning life coaching on my own time schedule. Now I have coaching clients, and also attract more psychotherapy clients who choose me because I can offer coaching in addition to psychotherapy.
Jeanne Asma
www.JeanneAsma.com
Earning the Spencer Institute's Wellness Coach Certification was an excellent addition to existing education and experience. I now have a highly successful blog, healthy cooking business, cook books and much more. The sky is the limit.
Melissa Costello
www.KarmaChow.com
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