There are two types of coaches in the world:

One works hard day in and day out, working on their craft but never seeming to gain traction with a client base. The other seamlessly sweeps new clients off their feet and builds a consistent, steady clientele over time.

What’s the difference between the two?

One is working harder. The other is working smarter.

You see, the key to gaining a solid client base as a coach comes down to one thing alone…

People trust in your expertise.

So how do you build that trust and reputation with your prospects?

It’s simple: All you have to do is talk about your craft. You can do this through information sessions, a YouTube channel, a podcast, and the easiest way is through a blog.

People want to do business with someone they perceive as being an expert in their field. By having a solid base of content and resources that people can look at and learn from, they automatically trust in your expertise, thus making them more likely to contact you to set up a coaching session.

Here are 4 reasons why setting up a blog is your best shot at gaining new clients:

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