You can build a highly successful and lucrative coaching/training business for men over the age of forty. As you have likely seen, there are many programs for women going through significant life changes in the middle of their life. Many are fantastic. Some are not. Men have a lot of changes that happen as well, and you can be the solution for this serious challenge and be highly compensated in the process.
What Changes Do Men Experience in Their 40s?
Testosterone is the hormone responsible for the development of male sexual characteristics. The normal levels decline in men as they age. It happens to all men. After age 40, levels begin to decline by about 1% each year. This rate of decline can be affected by various chronic diseases, such as obesity, diabetes, and even several medications.
The average man’s maximum attainable heart rate declines by about one beat per minute, per year, and his heart’s peak capacity to pump blood drifts down by 5%–10% per decade. Although some of this is simply age-related, how effective the heart functions with each beat can be modified with proper rest, recovery, exercise, and nutrition. [Read more…]