Your Future as a Professional Online Coach or Consultant

Providing professional online coaching or consulting opens up an entire world of possibilities. Suddenly you’re no longer limited by location.

But when faced with a whole planet filled with prospects, how do you narrow down your target market and connect with the people most likely to pay for your services? How can you add enough value to your service so people beg to buy something they can get for free with a couple of clicks?

Identify the outcome the client is trying to achieve. Instead of searching for “online coach,” or “online consultant,” which is a way to achieve an outcome, a client might search by the benefit they hope to receive, such as “better sleep,” “decrease stress,” or “increased energy.”

• Think like a client when deciding which social media groups to join.
• Participate in groups and comment on blog posts in an authentic manner, without selling anything.
• Be the first to respond when prospects have a problem or question, increasing your authority and visibility online.

By anticipating the prospect’s perspective, you’ll be able to find your target market, build relationships with them, and get more clients online. [Read more…]