Spencer Institute Coach Certification & Business Training
The Association for Entrepreneurial Trainers & Coaches
You need to speak to your prospective clients in a certain way that makes them feel heard, understood and important.
It all starts with the word “you”.
Regardless if many people will read your newsletter, watch the video or listen to the audio, the word “you” is most important to the single person who’s engaged.
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Hello,
You can quickly tell when a coach (or trainer) is exceptional. It goes beyond their marketing. It’s more than their social media presence. It’s revealed (to an extent) in the way they speak.
World-class coaches are constant learners: Certifications, CEUs, audiobooks and more.
World-class coaches all do the following:
Coaching is a vast field, so professionals have a myriad of niches to choose from. This helps coaches market their services to a specific type of clientele and gives potential customers confidence that the coach has expertise in helping people with their unique challenges
Coaching Niches: