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Picking a Target Market for Your Coaching Business

July 2, 2019 by Liz Carter

How do you reach your target market?It feels counterintuitive to specialize instead of generalizing, but coaches who niche down end up making more money. The trick is to choose a niche correctly. Generalizing will hurt your business in the long run. 

It is not helpful or necessary to try to appeal to everyone.

Two important questions to ask yourself when choosing a niche market are:

  1. Who you want to help.
  2. What you want to help them do.

Once these two questions are answered, you are on your way.

[Read more…]

Filed Under: Blog Tagged With: coaching niche, health coaching niche, high ticket coaching niches, How do you define a target market?, How do you identify your customers?, How do you identify your target audience?, How do you increase customer base?, How do you reach your target market?, How do you target new clients?, how to find your coaching niche, life coaching niches, Spencer Institute coaching certifications, types of coaching niches, wellness coaching niche, What are the strategies to attract customers?, Who is your target market example?

How To Establish A Career As A Professional Trainer or Coach

July 1, 2019 by Liz Carter

Do you consider yourself to be bold and confident enough to play a major role in the lives of other people? Or do you think you have a passion for teaching or helping people to succeed by guiding them towards their short or long term goals?

If so, you probably might be considering the kind of career you can venture into with these abilities. I believe you should actually start thinking about taking up a career as a professional trainer/coach.  [Read more…]

Filed Under: Blog Tagged With: become a certified coach, become a certified trainer, coaching career certifications, coaching niche, creative ways to market your business, health coaching niche, How can I improve my coaching business?, How can I market my online coaching?, How can I promote my coaching class?, How do I get my first coaching client?, how do i market my coaching business, How do you promote coaching?, how to find your coaching niche, how to grow your personal training business, how to market your business online, life coaching niches, marketing strategies for trainers or coaches, most in demand coaching, Spencer Institute coaching certifications, transformation coach niche, types of coaching niches, wellness coaching niche

Using Achievement Motivation in Professional Practice

May 7, 2019 by Liz Carter

Using Achievement Motivation in Professional Practice Now that you better understand what achievement motivation and competitiveness involve and how they develop and influence psychological states, you can draw implications for professional sports psychology and coaching practice. To help you consolidate your understanding, we now discuss methods you can use to help the people you work with.

Recognize Interactional Factors in Achievement Motivation

You now know that the interaction of personal and situational factors influences the motivation that particular students, athletes, and exercisers have to achieve. What should you watch for to guide your practice? Essentially, you assess:

  • the participants’ stages of achievement motivation,
  • their goal orientations,
  • attributions they typically make about their performances, and
  • situations they tend to approach or avoid.

[Read more…]

Filed Under: Blog Tagged With: How do people become motivated?, motivation in sports, science of motivation, Spencer Institute coaching certifications, sport psychology coaching, What are the 3 types of motivation?, What are the different types of motives?, What are the sources of motivation?, where does motivation come from, where does motivation come from in the brain, where does motivation come from sport psychology, where does motivation originate, where does motivation originate sports

Choosing From Many Sport and Exercise Psychology Orientations

April 29, 2019 by Liz Carter

Some coaches believe that teams win games with an outstanding defense, other coaches believe that teams win through a wide-open offensive system, and still, others believe that wins come through a structured and controlled game plan. Like coaches, sport psychologists differ in how they view successful interventions.

Contemporary sport and exercise psychologists may choose from many orientations to the field, three of the most prevalent being psychophysiological, social–psychological, and cognitive–behavioral approaches.

[Read more…]

Filed Under: Blog Tagged With: careers working with athletes, division of sports psychology, exercise psychology certification, exercise psychology for athletes, history of sports psychology, How can I become a sports psychologist?, How is sport psychology used?, How long does it take to be a sports psychologist?, how many sport psychology dimensions are there in the field?, How much does a sports psychologist make a year?, importance of sports psychology, introduction to sports psychology, Spencer Institute coaching certifications, sport psychology career training, sport psychology certification, sport psychology coaching, sport psychology concepts, sport psychology theories, What does a sport psychologist do?, What is the importance of sports psychology?, Who do sport and exercise psychologists work with?

Where does Motivation Come From?

April 25, 2019 by Liz Carter

Motivation can be defined simply as the direction and intensity of one’s effort. Sport psychologists view motivation from several vantage points.Motivation can be defined simply as the direction and intensity of one’s effort. Sport and exercise psychologists can view motivation from several specific vantage points, including achievement motivation, motivation in the form of competitive stress, and intrinsic and extrinsic motivation.

These varied forms of motivation are all parts of the more general definition of motivation. Hence, we understand the specifics of motivation through this broader, holistic context, much as a football coach views specific plays from the perspective of a larger game plan or offensive or defensive philosophy. But what exactly do these components of motivation—direction of effort and intensity of effort—involve?

[Read more…]

Filed Under: Blog Tagged With: How do people become motivated?, motivation in sports, science of motivation, Spencer Institute coaching certifications, sport psychology coaching, What are the 3 types of motivation?, What are the different types of motives?, What are the sources of motivation?, where does motivation come from, where does motivation come from in the brain, where does motivation come from sport psychology, where does motivation originate, where does motivation originate sports

History of Sport and Exercise Psychology

April 25, 2019 by Liz Carter

Today, sport and exercise psychology is more popular than ever before. It is a mistake, however, to think that this field has developed only recently. Modern sport psychology dates back to the 1880s, and references to psychology can be traced back to the ancient Olympic Games (Kremer & Moran, 2008).

The history of sport psychology mirrors the history of other fields such as psychology, physical education, and kinesiology. In addition, the field has been influenced by larger sociocultural developments such as the growth of the Olympic movement, women’s liberation efforts, and the popularity of professional sport (Gould & Voelker, 2014).

The history of sport psychology falls into six periods, which are highlighted here along with specific individuals and events from each period.

These various periods have distinct characteristics and yet are interrelated. Together they contributed to the field’s development and growing stature.

[Read more…]

Filed Under: Blog Tagged With: division of sports psychology, exercise psychology certification, history of sports psychology, how many sport psychology dimensions are there in the field?, importance of sports psychology, introduction to sports psychology, Spencer Institute coaching certifications, sport psychology certification, sport psychology concepts, sport psychology theories, What is the importance of sports psychology?, Who do sport and exercise psychologists work with?

Benefits of Antioxidants and Minerals for Your Clients

April 24, 2019 by Liz Carter

Benefits of Antioxidants and Minerals for Your ClientsAntioxidants

Antioxidants are substances or nutrients in our foods which can prevent or slow the oxidative damage to our body. When our body cells use oxygen, they naturally produce free radicals (by-products) which can cause damage. Antioxidants act as “free radical scavengers” and prevent and repair the damage done by these free radicals.

[Read more…]

Filed Under: Blog Tagged With: benefits of antioxidants, benefits of minerals, minerals in food, minerals vs antioxidants, nutrition certification, personal chef certification, Spencer Institute coaching certifications, What are minerals found in food?, What are the major minerals and their functions?, What are the most common antioxidants?, What do we use minerals for?, What is an antioxidant good for?, What is the best antioxidant?

Maximizing Sleep Hygiene for Optimal Health

April 16, 2019 by Liz Carter

Sleep hygiene is a practice or habit which follows a proper schedule for sleep which is necessary for the daytime alertness.Sleep hygiene

Every person wants to live a healthy and happy life, but most of us are careless in many useful things which helps us to improve our health and daily life. Apart from healthy eating habits, proper sleep is one of the most important things to be healthy, fresh and happy.

Sleep hygiene is a practice or habit which follows a proper schedule for sleep which is necessary for the daytime alertness. It also includes the behaviors and rituals towards the sleep or in a simple way it is your approach towards the sleep.

In modern day life sleep, hygiene education must be given to the students, not at school levels but also at college and university levels as sleep education is the important section in the cognitive-behavioral therapy used to treat insomnia.

Effect of environment on sleeping hygiene:

Role of the environment is very important in every person’s life as a person feels comfortable in a stable and friendly environment so in the same sleeping environment is also very important for the peaceful and sound sleep. Soo you should develop such a comfortable environment which improves your sleeping time and sleeping hygiene.  

[Read more…]

Filed Under: Blog Tagged With: hire a sleep science specialist, How can I get more restful sleep?, How do you maintain sleep hygiene?, How do you practice good sleep hygiene?, how to practice good sleep hygiene, signs of poor sleep hygiene, Sleep coaching benefits, sleep hygiene for kids, Sleep science coaching, Spencer Institute coaching certifications, spencer institute sleep coaching, What are sleep hygiene techniques?, What is bad sleep hygiene?, What's good sleep hygiene?

Your Brain Does Not Process Negatives

April 15, 2019 by Liz Carter

If your clients are more focused on what they don’t want, instead of what they do want, they will most likely be getting exactly what they don’t want.You can’t think about what you don’t want to think about without thinking about it.  Think about it; better yet, don’t think about it, and you’ll get my point.

If your clients are more focused on what they don’t want, instead of what they do want, they will most likely be getting just that – exactly what they don’t want.

The Athlete who is constantly focusing on ‘not losing’ will typically lose more than the athlete who consistently focuses on ‘always winning’.

[Read more…]

Filed Under: Blog Tagged With: benefits of hypnosis, best self hypnosis, Can hypnosis change your personality?, Does positive thinking actually work?, Does thinking positive make a difference?, How does positive thinking affect your life?, How negative thoughts affect your life?, how your brain processes negative thoughts, hypnosis certification, Spencer Institute coaching certifications, sports psychology coaching, What causes constant negative thinking?, What does positive thinking do to your brain?, What negative thoughts do to your brain?

How Sleep Affects Appetite | Sleep Science

March 26, 2019 by Liz Carter

How Sleep Affects AppetiteHow Sleep Affects Appetite

Having an adequate, high-quality, restful sleep is an important part of adhering to healthy eating plans. Metabolic problems associated with overeating include high body mass index (BMI) and long-term health risks like obesity, diabetes, cardiovascular disease, and some types of cancer. The National Sleep Foundation recommends that adults aged 18-64 years should have sleep duration of 7-9 hours every day (Hirshkowitz, Whiton & Albert et al., 2015).

Sleep-related problems can affect how our bodies regulate food intake and can increase hunger and our appetite to eat more food.

[Read more…]

Filed Under: Blog Tagged With: affects of poor sleep, benefits of sleep coaching, eating and poor sleep, effects of poor sleep, hoe does sleep affect diet, how to get deep sleep naturally, importance of sleep, NESTA/Spencer Institute, online sleep coach, sleep affects appetite, sleep coaching, sleep debt, sleep deprivation, sleep science, sleep science certification, sleep science coach, spencer institute, Spencer Institute coaching certifications

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Student Success Stories

Learning how to become a life coach at the Spencer Institute has been a great way for me to grow my coaching business. I really liked that I could work full time while learning life coaching on my own time schedule. Not only do I now have coaching clients, but I also attract more psychotherapy clients who choose me because I can offer coaching in addition to psychotherapy.
Jeanne Asma
www.JeanneAsma.com
Earning the Spencer Institute's Wellness Coach Certification was an excellent addition to existing education and experience. I now have a highly successful blog, healthy cooking business, cook books and much more. The sky is the limit.
Melissa Costello
www.KarmaChow.com
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