While spending time to improve your brand awareness through marketing your brand on various social media platforms is a great idea, a powerful brand-promotion tool often overlooked is writing your very own professional biography. While it is of utmost importance to focus on your clients’ requests and needs, as a Certified Coach or Professional Trainer, it is a good strategy, almost at any point of your career, no matter how big your clientele base is, to write a professional biography. [Read more…]