1) Don’t be advised by too many people. I love being coached – nothing makes me happier, seriously – but that has been one of my downfalls in the past. I enjoyed it so much that I signed up for coaching by anyone and everyone. The problem is that each coach has their own take on things, meaning you often end up going around in circles. At the moment, I have two coaches: one for my offline business, and one for my online business. I’ve found that coaches with specialties give me more bang for my buck.
2) Adopt the 50/10 minute rule. Although I haven’t been officially diagnosed with ADD, I’m fairly certain I have it. I used to struggle massively with staying focused on a task – any noise, conversation, text or shiny object would distract me from what I needed to achieve. Now, I work for 50 minutes straight, and then take 10 minutes off to freshen up, eat, drink, walk around, whatever! In that 50-minute burst, I’m 100% ‘on’ – no phone (I put it on aeroplane mode), no emails, and no social media. I kid you not, I get more done in 2 hours than I used to in a whole day!
3) Action it NOW. There’s a saying: don’t put off til tomorrow what you can do today. I live by this! I love reading and learning, but I used to skip that crucial step you need to move forward with business: taking action! It wasn’t that I was lazy or couldn’t be bothered; I just always told myself I’d ‘come back to it’ later. Well guess what? Later never happens. If I’m planning to watch a webinar, go to a seminar, or read a book, I now allow myself an hour of time afterwards to absorb and action what I’ve learnt straight away.
4) Invest and then invest again. Over the last 7 years I’ve had 7 coaches (not all at the same time, because that’s pointless) and I’ve paid each one more than the previous one. The thought of how much I’ve spent can be scary – but as long as I’m seeing results in the growth of my business, I know it’s worth the investment. I run a mastermind group for PTs, and there’s a clear division between those who don’t want to put their money where their mouth is, and those who want it bad enough to invest. The fact is, if you follow my advice, you’ll make up to 10 times more what you paid for the program.
5) Don’t be busy; be productive. So many trainers I speak to are in the same position: “Blake, I would love to join your mastermind group but I’m just too busy.” But in reality, they’re busy being busy – they’re not busy being productive. There’s a huge difference. If you’re busy running around and doing admin, you’re not being that productive. If you’re busy creating content, improving your systems, and working on sales and marketing, then you’re on the fast track to productivity and success.
6) Identify what you really want to do. Instead of wasting time being ‘busy’, find some clairity on what you want to do, and who you want to target in business. When I work with trainers, this is the first thing I address. I ask them, who do you want to work with most? What kind of people will give you the most enjoyment? For instance, doing rehab and training the elderly doesn’t excite me, so I don’t market to those groups. If they come my way, I pass them onto someone who is better suited.
7) Know your numbers. It may be last on this list, but for me, this is one of the biggest points. I once had a coach tell me, “don’t worry about your income; if you’re passionate the money will come.” But it didn’t. After spending 11 years in the health and fitness industry, I’m still as passionate as ever – but the hard truth is, that won’t load up your bank account. It’s imperative to track sales conversions, cost per head, income and expenses. Do that and you’ll have a better insight into where you need to improve!
Guys, you’ve got a chance to influence a huge number of people, and if you’re driven and smart enough, you’ll be able to make your mark on the health and fitness world for a long time to come. Make these changes and I guarantee your business will get to the next level – and quickly!