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Your Coaching Business Made Easy

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Your Coaching Business Made Easy

Hello,

You obviously want to enjoy success in your coaching business.

Yet, growth can be challenging when you miss a few key growth strategies.

So… let me help you shortcut your success right now!

Use these 3 strategies to get more clients, simplify your business and have more fun!

1. Niche down your service.

Who will you serve?  “People in need” is not a niche. “Men” is not a niche. Men in their 40s are better, but not good enough.  Here’s a great niche… Men in their 40s who have lost their sense of purpose and have declining health.

It’s challenging to serve multiple niches and deliver a clear and concise message. Your communication gets much more compelling and effective when you are only speaking to one audience.

To be a really effective coach in a single niche, you still need more than one certification.

In the above example, Men in their 40s who have lost their sense of purpose and have declining health…what credentials/skills are most helpful?

You can start with just one, but you will have to admit all of these credentials will make you more qualified and get your clients better results:

Life Strategies Coach Certification, Wellness Coach Certification, Brain Fitness Coach Certification, Sleep Science Coach Certification and the NESTA Personal Fitness Trainer Certification.

2. Add value every day to build your brand, influence and audience.

Add value by teaching coaching concepts via YouTube, Facebook Live, Instagram video, email newsletters, and similar formats.  The more you give away for free, the more people will appreciate you.  Over time, they will ask how they can work with you and buy your paid services. Give more than you think you should.

3. Improve your personal circle of influence.

Are you networking, connecting, and working with the top influencers in your niche?  You
must. You will benefit from what is called “brand cuddling”, “transfer of authority” or “social proof” of your position in the industry. Get out there and meet, connect and work with the top people in your niche.  Start now!

Thank you for reading.  Take action!

Dr. John Spencer Ellis “JSE”
CEO | NESTA | Spencer Institute

PS: The fastest and easiest way to network with A-players in your niche is inside the Penthouse Group.

PPS: To expand your coaching business the fastest and without limitations, you will want to go online.  This complete system shows you how to turn your coaching practice into a worldwide service.

Brain Fitness & Sleep Science Coaching Combined Together Seamlessly

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The Missing Pieces Are Found

Hello,

If you are a trainer/coach who helps your clients improve sports performance, business performance or life skills, you MUST also have a deep understanding of sleep science and brain fitness.

WHY?

I could get really nerdy here…but,…. okay…. I’m going to get nerdy just for a minute! [Read more…]

Stress Management Coaching Fits With All Other Coaching Niches

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No Stress Here.  This is Your Golden Ticket.

Think about your current coaching career.

I am willing to bet your clients experience stress (not the good kind) on a regular, or simi-regular basis.

 

It’s called life.

As a coach, do you know all the physiological and psychological signs and symptoms? Do you know the leading causes of stress?  How do you define the distinct difference between good and bad stress? Do you have an action plan for clients who experience high levels or extended periods of stress?

It’s actually a really interesting and complex topic.  And, due to our hectic world, coaches who have specific skills and credentials in stress management are doing very well.

In the last 3 days, we’ve had 12 new students become Certified Stress Management Coaches.  When asked, they said clients are demanding the skills, resources and solutions.  I wanted to pass this along to you.

STRESS FACTS: Proof that you have job security and people need your professional help [Read more…]

Coaches: Your Blog Content Needs These 5 Elements

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Blogging is the most fundamental aspect of content marketing, since it’s basically like fuel to your car.  Without regularly adding blog posts to your fitness business’s website, then you won’t be able to generate organic inbound traffic; however, if you are keeping up with your content schedule -then your website will be able to flourish from a healthy stream of new inbound visitors.

 

At the same time, it does matter what type of fuel you use to gas up that Camaro.  If you’re using low octane gasoline, then you’re going to get low fuel efficiency.  If you’re gassing up with the good stuff, then you can expect better performance.  Same goes with blog content.

coaches_-your-blog-content-needs-these-5-elements

[Read more…]

Ultimate Pinterest Marketing Guide for Life Coaches and Fitness Experts

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marketing on pinterest for coaches

If you haven’t been capitalizing on Pinterest to help you get the word out about your world class online life coach or online fitness pro business, you’re missing out big time!

There are actually 4 Musketeers when it comes to social media marketing right now.

Now that visual content is king, Pinterest is one of the big 4 must-use social media and content marketing platforms. It used to be just Facebook, Twitter, and YouTube.

Instagram is on their heels, and Snapchat is making a valiant effort to catch up with it’s snowballing followership of millennial users.

In this post you get a great step-by-step guide for setting up and optimizing your business Pinterest account from scratch!

And as if that wasn’t enough! [Read more…]

New Guide: Instagram Marketing for Life Coaches and Fitness Trainers

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Visual content has become the most in-demand form of content. Photos trump text and videos trump photos.

Well, Instagram decided to make photos and videos, the best content we can post, the core of their platform.

Unlike any of the others, this is an opportunity to create and curate high quality visual content to best represent your brand as well as interact and engage with other instagram accounts on common interests.

New Instagram Stats & Best Practices

[Read more…]

4 Golden Rules for Rapidly Scaling Your Online Coaching or Fitness Business

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There are a few go-to sayings people like to throw around when enthusiastically discussing business growth.

I really like this one by Martin Luther King, Jr. Not only is it elegant, but it reflects a rapidly increasing number of real life stories in which online coaches and fitness pros are learning to scale their business to 6 figures+ in just months:

“If you can’t fly then run. If you can’t run then walk. If you can’t walk then crawl. Whatever you do you have to keep moving forward.”

[Read more…]

9 Sleep Science Hacks to Help You Fall Asleep Faster and Deeper!

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9 Sleep Science Hacks to Help You Fall Asleep Faster and Deeper!

 

“Sleep is the ultimate performance enhancing drug with only positive side effects.”

– Arianna Huffington

In 2007, Editor in Chief Arianna Huffington fainted while working in her office. When she passed out, her head slammed on her desk breaking her cheekbone and resulting in the need for five stitches in the area surrounding her eye.

Attributing her faint and injuries to a lack of sleep she proclaimed herself a “sleep evangelist”. Here are some points she covered in a recent post:

The effects of poor sleep can be devastating to your health and wellbeing. It can shorten your life and make you more prone to serious disease processes.

As you read this article more than 1/3 of American’s are getting less than 6 hours of sleep each night. Compare that to just over 1/10 back in 1942.

There are Approximately 60 million prescriptions for sleep medications each year.

Quote and points via https://www.linkedin.com/pulse/big-idea-2016-sleep-revolution-allow-us-better-solve-huffington

[Read more…]

Snapchat Essentials for Successful Coaches

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Snapchat is experiencing an avalanche of new millennial users and a minuscule yet rapidly growing number of business-based early-adopters.

Compare that to the vast sea of new and established brands, drowning each other out across the fast social media oceans of Facebook, Twitter and Pinterest.

After experiencing a mind-blowing jump from 4 billion to 10 billion daily video views since last May (outperforming Facebook in the process), Snapchat is now the hottest social media platform for radically building your digital brand and client-base, as an industry-leading personal development experts,  wellness coach or fitness pro. [Read more…]

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