- A coach is an individual who has the tools, focus, wisdom, intent, and knowledge to elicit a client’s values, goals, and beliefs and then is able to create a plan of action and strategies for success toward a defined outcome or result.
- A coach is someone who is able to remain focused on the client’s outcome without becoming attached to it personally and by maintaining the flexibility required to be an exquisite guide.
- Being an excellent Certified Life Strategies Coach requires knowledge, compassion, personal congruency, awareness of states of being and strategies of thinking and behaving, plus the ability to present multiple perspectives of a situation from a place of calm support.
- A coach is a model for success in his/her own life and how he/she lives it. For a coaching client relationship to be effective, the coach must be consistent and trustworthy. This can only be achieved by creating rapport and by demonstrating respect and honesty.
One works hard day in and day out, working on their craft but never seeming to gain traction with a client base. The other seamlessly sweeps new clients off their feet and builds a consistent, steady clientele over time.
What’s the difference between the two?
One is working harder. The other is working smarter.
You see, the key to gaining a solid client base as a coach comes down to one thing alone…
People trust in your expertise.
So how do you build that trust and reputation with your prospects?
It’s simple: All you have to do is talk about your craft. You can do this through information sessions, a YouTube channel, a podcast, and the easiest way is through a blog.
People want to do business with someone they perceive as being an expert in their field. By having a solid base of content and resources that people can look at and learn from, they automatically trust in your expertise, thus making them more likely to contact you to set up a coaching session.
Here are 4 reasons why setting up a blog is your best shot at gaining new clients:
You’ve finally decided to go into the coaching business. Through hours and hours of research, you picked your niche, picked your target market, and decided what products or services you will be offering through your coaching. Now it’s time for the fun stuff!
Oh, wait… Business legalities and government jargon? Taxes? This doesn’t sound fun at all.
You’re right. It is a nightmare for most people (it was for me at first). In fact, it’s not fun at all… if you don’t understand how it all works.
But if you know a couple little tips and tricks when it comes to understanding how business entities work, you can use them to your advantage. Oh and trust me… once you discover the loopholes and tax advantages, this information could be worth tens (if not hundreds) of thousands to you.
Here are the advantages and disadvantages of each of the three main business entities: [Read more…]
The competition for new clients is growing as time goes on, so as a health and fitness professional, you need to make sure you are finding the exact places where your prospective clients hang out online.
The typical spots are getting crowded. Facebook, Youtube, Instagram, and so on. But there’s just one place that is shockingly not being infiltrated as much as it should be…
If you aren’t on LinkedIn (just signing up doesn’t count), then you’re missing out on a huge slice of the client pie.
It’s the hottest social media network to tap into in 2019 if you’re wanting to let the floodgates open to new clients. 84% of LinkedIn users say they’ve received several business opportunities through the platform (as studied in the Sales and LinkedIn Study).
Facebook has many benefits when it comes to attracting more clients for your business. Not only you can connect with your clients on a deeper level, but you can also do it for a fraction of a cost, if not for free. The question is how?
Here are 5 tips for using Facebook to attract more clients:
Remember to Engage
It is not enough to simply sharing your knowledge by writing informative posts about training or nutrition. The key to attracting clients is to engage with your Facebook audience by having an authentic communication with them. You can do so by leaving comments, posting live videos or conducting Q&A sessions that are becoming very popular on social media.
A proficient CHLC must also be able to listen and provide guidance. There are no shortcuts to the process of coaching a client to realize their full potential.
Coaching people to thrive can be challenging and will demand your very best skills and strategies.
Here are five simple ways to bring holism into your home:
You’ve heard it before….
There’s so much talk about what works for brain training, mental toughness, mind-body connection and optimizing brain function. Some people want these improvements to get more done, become more efficient, and even become happier. Others simply want to become a better athlete by way of enhanced brain power.
There is science that is proven to work.
There are centuries of “personal experience” that seems to show what works.
There is definitely no shortage of “experts” who claim they know what works.
Did you know that the Spencer Institute has 4 world-class training courses specifically designed to enhance mental toughness, cognitive function, brain power & mindset mastery? [Read more…]
Did you know that sleep deprivation can also have profound consequences on your physical health? Poor sleep puts you at risk of serious medical conditions, including obesity, heart disease, diabetes and it shortens your life expectancy.
How much sleep do we need?
What matters is that you find out how much sleep you need and then try to achieve it. If you wake up tired and spend the day longing for a chance to have a nap, it’s likely that you’re not getting enough sleep.
A variety of factors can cause poor sleep, including health conditions such as sleep apnoea. But in most cases, it’s due to bad sleeping habits.
As coaches, we know it is about more than just coming up with kick-butt workouts and being a good motivator. Coaches have to market and sell themselves, something many people are not comfortable with!
As a coach, you’re building several professional relationships, especially with your clients. To build them successfully, you need to be friendly and approachable.
If you are not yet a coach, or want to learn additional coaching methods, review the entire list of certification training programs.
Here are 7 things you can do each week to market your coaching business:
Use Social Media
The opportunities to market your coaching business are endless on social so pick your platform and start promoting your services ASAP!
You have many options about how you will offer your nutrition-related services.
Some experts offer in-person, one-on-one coaching for their clients.
Others offer the same service online. Still, others offer some type of hybrid program where the clients receive a portion of their coaching in-person and other aspects online via email, Skype, Zoom video, text and/or PDF documents.
Some nutrition and food experts are combining their efforts and offering personal fitness chef services or creating a meal prep business in addition to nutrition coaching.
In most cases, people hire you for food or nutrition services for 2 reasons. First, they know they need to improve their nutritional habits. Second, they are short on time and want services that save them time. They are willing to pay top dollar for anything that saves them time.
Of course, many coaches work with entire families.
Why is it a great idea to help an entire family?
1. You improve your efficiency by working with more clients at a single location.
2. They get better results due to a group effort.
3. You get more people to refer you new clients.
4. Your rate for a family of 4 is higher than a single person.
5. It makes a great case study (social media) story for your business.
You may be wondering how you would run a food/chef/meal prep business.