While spending time to improve your brand awareness through marketing your brand on various social media platforms is a great idea, a powerful brand-promotion tool often overlooked is writing your very own professional biography. While it is of utmost importance to focus on your clients’ requests and needs, as a Certified Coach or Professional Trainer, it is a good strategy, almost at any point of your career, no matter how big your clientele base is, to write a professional biography. [Read more…]
When we began to work with a client as their professional wellness coach, it is essential that we understand not only what wellness coaching is or the history that brings us to our current state of evolution, but those skills that are required to understand the client better.
So what exactly is change all about?
Change happens, in general, three different ways.
- Change by crisis
- Change by osmosis
- Change by vision
We all have a personal coaching brand that identifies us and a series of values that differentiates us from the rest of the coaching and training professionals. In the world of professional coaches and trainers, working on a successful personal coaching brand is a very important aspect to create audiences and position themselves as excellent coaches with the aim of attracting clients and excelling in an increasingly competitive labor market.
A personal coaching brand consists of the management of perceptions, memories, and expectations that we want to generate in those around us; it is the footprint that we leave in the minds of others. With personal branding the qualities and characteristics of the person as a professional are highlighted and their name becomes a preferred brand for the clients. [Read more…]
For professional coaches, building a personal brand is an important aspect. With the availability of the internet, anyone willing to be a coach has the capacity to build n audiences and position themselves s excellent coaches with the aim of attracting customers. In addition, freelancers can use the available technology to be coaches with the aim of doing business after building a personal brand.
A study by Upwork indicated that freelance workers are growing at a fast rate in the United States of America and it is expected that by 2027, they will be the majority of the workforce. When this happens, there will be stiff competition and as such, it will be required that coaches have personal brands as marketing strategies to differentiate them from other similar business. [Read more…]
If you are running a coaching business you are likely aware of how difficult it can sometimes be to acquire new clients.
Can you run any business without acquiring clients? Is it possible for you to implement your great strategies without having any client? Word of mouth is a great way of growing, but it’s a long process, again, for that too you need to have some clients first.
There has to be a way for coaches to get clients consistently.
At some point, you’ve probably heard that coaching is growing up really fast and that every day there are more and more coaches out there.
These days, distances are short as you can do everything with just a click, and this makes the competition to be bigger because you don’t only have competitor close to you, but also have hundreds, and even thousands of them, miles away.
Therefore, it is so important you make yourself visible online, to use good marketing to reach the clients that need you before your competition does.
In this article I’m going to share with you marketing ideas for coaches, just don’t try to use them all at once, start by what you haven’t implemented yet in your coaching business or those that can adapt better to you, and then when you have mastered these, keep introducing the rest. [Read more…]
As a professional coach or trainer who runs their own business, home offices are not just an excuse to work in your pajamas – they are a money saver in more ways than one. They save you from having to pay for office space, spending gas money commuting, and eating out at lunch hour.
Not only does working from a home office save money, but it can even earn you money by raising the value of your home. Some buyers are happy to pay more for a house with an office.
In addition, coaches and trainers who choose to work from a home office might actually save money on their taxes. But to get this deduction, your home office has to be clearly demarcated from the rest of the household. A wall, a screen, or some form of partitioning will do. [Read more…]
As a personal coach and trainer, you are always looking for new clients. Isn’t, it right? You have probably worked against the clock to maintain a good presence on social media, like Facebook, Twitter, SnapChat, Instagram and Youtube.
Here’s the thing – when it comes to marketing and attracting new clients, you can ever have sufficient tools in your armory. LinkedIn is another great platform to reach potential clients. In fact, this social media platform might be one of the most overlooked marketing tools out there at present. [Read more…]
Sometimes we forget that life is simple enough if we let it be. But humans have a tendency to make everything complicated without even trying hard. We all need a little nudge, direction, support, and coaching in real life to control every aspect of our life.
No matter what perspective you have for life, it is hard. There are so many obligations and pressure around us that it makes us feels overwhelmed and anxious at the same time. As time passes by, all the pressure, worries, and tensions keep building up inside the mind waiting for you to burst out. [Read more…]
It feels counterintuitive to specialize instead of generalizing, but coaches who niche down end up making more money. The trick is to choose a niche correctly. Generalizing will hurt your business in the long run.
It is not helpful or necessary to try to appeal to everyone.
Two important questions to ask yourself when choosing a niche market are:
- Who you want to help.
- What you want to help them do.
Once these two questions are answered, you are on your way.