When offering a group class, online course, or VIP coaching program, a big portion of your sales are likely to come from your email list.
If you’ve done your due diligence building a list of subscribers who know, like, and trust you, filling group program slots or selling a new product is as easy as sending an email.
Er, probably not. Even if you’ve built a list of superfans, you still need to move subscribers through a dedicated sales funnel to encourage them to buy. Higher-priced courses may even need a phone sales session in order to convince prospects that you’re offering an insane amount of value for the price. [Read more…]