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Creating an Attractive Personal Brand as a Coaching Professional

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We all have a personal coaching brand that identifies us and a series of values that differentiates us from the rest of the coaching and training professionals. In the world of professional coaches and trainers, working on a successful personal coaching brand is a very important aspect to create audiences and position themselves as excellent coaches with the aim of attracting clients and excelling in an increasingly competitive labor market. 

A personal coaching brand consists of the management of perceptions, memories, and expectations that we want to generate in those around us; it is the footprint that we leave in the minds of others. With personal branding the qualities and characteristics of the person as a professional are highlighted and their name becomes a preferred brand for the clients. [Read more…]

How to Develop a Personal Brand as Part of Your Marketing Strategy as a Coach

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For professional coaches, building a personal brand is an important aspect. With the availability of the internet, anyone willing to be a coach has the capacity to build n audiences and position themselves s excellent coaches with the aim of attracting customers. In addition, freelancers can use the available technology to be coaches with the aim of doing business after building a personal brand.

A study by Upwork indicated that freelance workers are growing at a fast rate in the United States of America and it is expected that by 2027, they will be the majority of the workforce. When this happens, there will be stiff competition and as such, it will be required that coaches have personal brands as marketing strategies to differentiate them from other similar business.  [Read more…]

Industry Secrets to Building a Personal Brand and Getting More Coaching Clients

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building a personal coaching brandIf you are running a coaching business you are likely aware of how difficult it can sometimes be to acquire new clients.

Can you run any business without acquiring clients? Is it possible for you to implement your great strategies without having any client? Word of mouth is a great way of growing, but it’s a long process, again, for that too you need to have some clients first.

There has to be a way for coaches to get clients consistently.

In short, you need a solid marketing strategy to grow new clients and keep old ones. [Read more…]

13 Marketing Ideas to Skyrocket Your Coaching Business

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How can I market my online coaching?At some point, you’ve probably heard that coaching is growing up really fast and that every day there are more and more coaches out there. 

These days, distances are short as you can do everything with just a click, and this makes the competition to be bigger because you don’t only have competitor close to you, but also have hundreds, and even thousands of them, miles away. 

Therefore, it is so important you make yourself visible online, to use good marketing to reach the clients that need you before your competition does. 

In this article I’m going to share with you marketing ideas for coaches, just don’t try to use them all at once, start by what you haven’t implemented yet in your coaching business or those that can adapt better to you, and then when you have mastered these, keep introducing the rest. [Read more…]

How Coaches And Trainers Should Set Up Their Home Office

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How Coaches And Trainers Should Set Up Their Home Office - Spencer InstituteAs a professional coach or trainer who runs their own business, home offices are not just an excuse to work in your pajamas – they are a money saver in more ways than one. They save you from having to pay for office space, spending gas money commuting, and eating out at lunch hour. 

Not only does working from a home office save money, but it can even earn you money by raising the value of your home. Some buyers are happy to pay more for a house with an office.

In addition, coaches and trainers who choose to work from a home office might actually save money on their taxes. But to get this deduction, your home office has to be clearly demarcated from the rest of the household. A wall, a screen, or some form of partitioning will do. [Read more…]

Best Methods for Coaches And Trainers To Build An Audience On LinkedIn

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How can LinkedIn help my business?As a personal coach and trainer, you are always looking for new clients. Isn’t, it right? You have probably worked against the clock to maintain a good presence on social media, like Facebook, Twitter, SnapChat, Instagram and Youtube. 

Here’s the thing – when it comes to marketing and attracting new clients, you can ever have sufficient tools in your armory.  LinkedIn is another great platform to reach potential clients. In fact, this social media platform might be one of the most overlooked marketing tools out there at present.  [Read more…]

Benefits of Having and Becoming a Life Coach

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Sometimes we forget that life is simple enough if we let it be. But humans have a tendency to make everything complicated without even trying hard. We all need a little nudge, direction, support, and coaching in real life to control every aspect of our life. 

No matter what perspective you have for life, it is hard. There are so many obligations and pressure around us that it makes us feels overwhelmed and anxious at the same time. As time passes by, all the pressure, worries, and tensions keep building up inside the mind waiting for you to burst out.  [Read more…]

Picking a Target Market for Your Coaching Business

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How do you reach your target market?It feels counterintuitive to specialize instead of generalizing, but coaches who niche down end up making more money. The trick is to choose a niche correctly. Generalizing will hurt your business in the long run. 

It is not helpful or necessary to try to appeal to everyone.

Two important questions to ask yourself when choosing a niche market are:

  1. Who you want to help.
  2. What you want to help them do.

Once these two questions are answered, you are on your way.

[Read more…]

How To Establish A Career As A Professional Trainer or Coach

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Do you consider yourself to be bold and confident enough to play a major role in the lives of other people? Or do you think you have a passion for teaching or helping people to succeed by guiding them towards their short or long term goals?

If so, you probably might be considering the kind of career you can venture into with these abilities. I believe you should actually start thinking about taking up a career as a professional trainer/coach.  [Read more…]

Promoting Yourself and Growing Your Business as a Coach or Trainer

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marketing strategies for trainers or coaches

A good coach will not only have necessary or required degrees and certifications from reputable organizations, but they will also have great references and testimonials.

You can expect your clients to interview you extensively about your background. [Read more…]

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