While many think that there is little difference between the roles and requirements of an entrepreneur and an employee, they would be very, very wrong. While many of the daily tasks the two carry out may be the same, to go from entrepreneur to employee, or vice versa requires a complete overhaul of mindset and daily routines. [Read more…]
What sets us apart? What makes us different from every other person, or what makes us alike with some other people? Mindset. Our mindsets are how we think; it is how our minds are set. People would often say, “if you want to change your life, change your thoughts.” In other words, our mindsets determine how we live our lives.
In our world of today, more people are looking to become entrepreneurs leaving behind regular employment in the pursuit of bigger dreams; while this is a good thing, I’ll also point out that you will not be a successful entrepreneur without the proper mindset. The big question now is, what is the entrepreneur mindset? [Read more…]
Our diet affects us spiritually, mentally, and physically. A holistic approach to nutrition is focused on eating yourself healthier. It all begins with eating whole foods, that you find in nature. As a Certified Holistic Life Coach, you can help your clients heal via whole foods and a nutrient-rich diet. [Read more…]
As a Certified Wellness Coach or Professional Mind Body Fitness Coach, you can teach your clients practical mindfulness activities that can be incorporated into their lifestyle to help improve their focus, lower stress, reduce conflicts, and enhance their decision-making skills over time. [Read more…]
While spending time to improve your brand awareness through marketing your brand on various social media platforms is a great idea, a powerful brand-promotion tool often overlooked is writing your very own professional biography. While it is of utmost importance to focus on your clients’ requests and needs, as a Certified Coach or Professional Trainer, it is a good strategy, almost at any point of your career, no matter how big your clientele base is, to write a professional biography. [Read more…]
When we began to work with a client as their professional wellness coach, it is essential that we understand not only what wellness coaching is or the history that brings us to our current state of evolution, but those skills that are required to understand the client better.
So what exactly is change all about?
Change happens, in general, three different ways.
- Change by crisis
- Change by osmosis
- Change by vision
We all have a personal coaching brand that identifies us and a series of values that differentiates us from the rest of the coaching and training professionals. In the world of professional coaches and trainers, working on a successful personal coaching brand is a very important aspect to create audiences and position themselves as excellent coaches with the aim of attracting clients and excelling in an increasingly competitive labor market.
A personal coaching brand consists of the management of perceptions, memories, and expectations that we want to generate in those around us; it is the footprint that we leave in the minds of others. With personal branding the qualities and characteristics of the person as a professional are highlighted and their name becomes a preferred brand for the clients. [Read more…]
For professional coaches, building a personal brand is an important aspect. With the availability of the internet, anyone willing to be a coach has the capacity to build n audiences and position themselves s excellent coaches with the aim of attracting customers. In addition, freelancers can use the available technology to be coaches with the aim of doing business after building a personal brand.
A study by Upwork indicated that freelance workers are growing at a fast rate in the United States of America and it is expected that by 2027, they will be the majority of the workforce. When this happens, there will be stiff competition and as such, it will be required that coaches have personal brands as marketing strategies to differentiate them from other similar business. [Read more…]
If you are running a coaching business you are likely aware of how difficult it can sometimes be to acquire new clients.
Can you run any business without acquiring clients? Is it possible for you to implement your great strategies without having any client? Word of mouth is a great way of growing, but it’s a long process, again, for that too you need to have some clients first.
There has to be a way for coaches to get clients consistently.
At some point, you’ve probably heard that coaching is growing up really fast and that every day there are more and more coaches out there.
These days, distances are short as you can do everything with just a click, and this makes the competition to be bigger because you don’t only have competitor close to you, but also have hundreds, and even thousands of them, miles away.
Therefore, it is so important you make yourself visible online, to use good marketing to reach the clients that need you before your competition does.
In this article I’m going to share with you marketing ideas for coaches, just don’t try to use them all at once, start by what you haven’t implemented yet in your coaching business or those that can adapt better to you, and then when you have mastered these, keep introducing the rest. [Read more…]