Communicating With Clients While Social Distancing

There’s no doubt that COVID-19 already has changed the way we live, the way we shop, the way we interact with others, and of course, the way we do business. It has especially changed the way we communicate. During this time of uncertainty, here are five tips to keep in mind when communicating with your clients.

1. Listen

The first rule is to “listen” intentionally. Ask questions. See how you can help. Truly be compassionate and be there for others.

2. Solve a Problem and Add Value

Instead of just trying to “sell” someone something, offer a solution for people. Don’t just do the same old thing as you communicate. Think of how you can add value to the people with whom you’re communicating. Provide something extra.

3. Be Authentic

When you reach out, be authentic. Yes, show compassion – but do it with authenticity. And be yourself.

4. Update Even if There’s No Update

Uncertainty fuels anxiety. Communicate regularly even if you don’t have new information to share. Maintaining transparency through a crisis with frequent updates is the ultimate expression of good faith, empathy, and genuine concern for your team.

5. Show Gratitude

It goes without saying that this is a terrible time. Those that can find the silver lining – and give thanks for the new ways we’re connecting and communicating with each other – are the ones who can help provide a pathway out of this crisis.

Most of all, stay healthy, be positive, stay at home, wash your hands, wear your masks and stay six feet away from everyone.

We will get through this.

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