The Spencer Institute

This Online Training Course and Certification is Right For You If You Want To Become a Professional Speaker, Online Influencer, Better Trainer/Coach, On-Camera Expert, YouTube Star, Podcast Host or Guest, or a Better Overall Communicator

Your business is booming.  You’ve got leads, you’ve got customers, but you don’t have any time.  It’s a typical problem successful entrepreneurs, coaching, and trainers just like you face.  What do you do when you don’t have any more hours in the day, but you understand the reality of always needing to keep spreading your message?

You become a professional speaker.

We’re not talking about becoming a full-time motivational speaker who travels from city to city and motivates people to walk over hot coals, karate chop wood boards, or whatever the flavor of the day self-help stunt is nowadays.

We’re talking about you being a professional business person who enjoys the luxury of getting to share your ideas with large groups of people all at once.  You don’t have to win business with one-on-one sales conversations anymore.

We’re talking about creating compelling marketing and sales videos that work for you 24 hours a day, 7 days a week, so you don’t have to work so hard.  Think about it.  Wouldn’t you rather create more free time in your life so you can enjoy the benefits of being a successful professional?  That’s the kind of professional speaker we’re talking about.

The Professional Speaker Certification course was created for people just like you:  Professionals who understand the compounding benefits of sharing your business or lifestyle idea with large groups of people, and do so in a way that makes you look prepared, intelligent, and convincing.

Just like a professional musician who gets up on stage and performs effortlessly, the best speakers make it look simple.   But here’s a secret most of them won’t share with you: It isn’t.  It takes dedication and hard work.  The top-rated speakers on the circuit today spend an average of 20 hours of rehearsal for every 5 minutes they are on stage (about the same amount of time professional musicians practice their craft).

But what if you could find a way to make the same level of professional impact, without dedicating years of your life to mastering this talent?  What if you could find a proven approach, and receive the methodology in bite-sized pieces of information that allow you to master your skills as speaker one technique at a time:  At your own pace, on your own terms.  That’s the power of the Professional Speaker Certification program.

The Professional Speaker Certification course focuses on three key areas that will ensure every presentation you deliver is one that blows the viewers away and leaves them wanting more.

Lots of training programs focus on how to be a better speaker from a stage.  And that’s great because presentation skills are important for everyone who needs to communicate to groups of people.  But nowadays, being a true professional – a great speaker – requires more than just learning how to control your “umm’s” and “uhh’s”.  If you want to be the best possible speaker you can be, you’ll want to master speaking from these 3 places:

On the stage
In front of the camera
Behind a desk

We’ve all been there.  Sitting in the audience listening to a business owner or coach deliver a presentation.  It may only last 15 minutes, but it’s painful.  They are nervous.  They constantly turn around to see the next bullet point that flashes up on the screen from their PowerPoint presentation. Their lack of confidence and preparation seem contradictory to their list of accomplishments they touted on their first slide; the one they designed to establish their credibility (which by the way, is possibly one of the worst ways to begin your presentation – you’ll find out why inside the Professional Speaker Certification program).  Whatever curiosity you had about their company is replaced with boredom and checking your messages, scrolling through your Facebook feed, and checking your emails.  Anything to make this time more productive.

At the end of the presentation, the speaker finishes, the audience applauds, he or she walks by you and make eye contact.  “Great job!” you say, only to think to yourself “why the heck did I say that?!”  Later that night over dinner the speaker brags to their spouse, “One person even said I did a great job!”

It wasn’t a great job.  It was average at best.  This is how most business presentations go.  Think about that the next time someone smiles and compliments your speech.  Because when your audience says, “Great job!” it’s a red flag.  It’s a sign that most likely, they are trying to say the polite thing, to get them out of having to have a conversation with you about what you just presented.  Not because they couldn’t benefit, but because you didn’t create the curiosity you needed in order to get the sale.

The Professional Speaker Certification program is about showing you how to deliver a presentation that gets the sale.

Lights, Camera, Action!

Have you ever wanted to go live on Facebook but didn’t because you don’t want to look like you don’t know what you’re doing.

I don’t blame you.  We’ve all seen endless videos of people broadcasting live on social media trying to promote their company or brand,  only to repel people further away because they look ill-prepared.  Or maybe they’re prepared, but they look nervous.  Or maybe they’re confident, but they can’t seem to hold the camera steady, so they look like they are a war correspondent running through a minefield.

The reasons why someone can ruin their image on Facebook live or any streaming service is real; and the professional who takes pride in what he or she does, and wants to connect in a way that reflects that professionalism, is smart to realize this and seek help.

WE CAN HELP YOU!

The Professional Speaker Certification program was born from a previous program Topher Morrison created, called Bulletproof Speaker Training.  This course was a subscription based program that delivered one video per week to your mailbox, and it was wildly successful.  But the one question he constantly received was, “why can’t I get all the videos all at once?”  Well, let’s give the market what the market wants.  This is the first time ever you can purchase the entire training program in one fell swoop…..  and for a fraction of its original price.  Receiving all these training videos over the span of the membership would have cost you $1,128.00. And it was worth every penny.  However, with the Professional Speaker Certification program, you get even more.  That’s because we’ve taken the videos, added additional strategies to the course, and turned it into a Professional Speaker certification, helping to ensure you’re really getting, even more, value from the course.

One of the most exciting parts of this program doesn’t even have anything to do with being on stage or in front of a camera: It’s the 30 years of knowledge in the professional speaking business that Topher has collected throughout his career.  He survived two recessions; and while many speaker businesses perished, he lived to fight another day.  Through his experiences, we’re going to not only share with you how to be bulletproof on stage and in front of a camera, but we’ll also share with you the most important part of your speaking journey – the business behind it.  As previously stated, we’re not trying to make you into the next Tony Robbins (although that wouldn’t hurt).  But the business building skills he’ll be sharing with you will aim to ensure that when you do get the chance to speak publicly, you earn the maximum financial remuneration possible.

You’ll learn how to negotiate your speaking engagement fees and make money even when they say they can’t afford to pay you.

You’ll learn about the provisions that are included in Topher Morrison’s standard speaking engagement contract (for which he paid over $3,000.00 to have drafted).

You’ll learn how one simple sheet of paper can be your most powerful marketing tool and get you booked ten times faster than any other technique.

In a nutshell, this is the most complete professional speaker certification program. It covers virtually every facet of what it takes as a business professional to make sure you are making the best impression possible every time you get on stage.

Just imagine being so prepared, that if someone calls to ask you to speak the next day, you don’t even panic, since you’ll be able to confidently accept the offer, show up, and hit it out of the ballpark with your presentation.

Just imagine being so well-regarded as a speaker, that every time you do a speaking engagement, people come up to you, asking for your contact information because they want to do business with you.

Just imagine standing up in front of a group of qualified prospects and speaking with such clarity and projecting so much power, that you see the smiles on their faces and their heads nodding; and at the end of your speech, they surround you,  wanting to learn more.

Stop imagining, start learning.  Register now.

Topher’s 30 year speaking career has taken him throughout the US, UK, Australia, and Singapore and earned him a global reputation as an expert in mass-communications & influence. He has spoken for top execs with American Express, Microsoft & Google, just to name a few. He is a 4-time best-selling author, and his book, Collaboration Economy, co-authored with John Spencer Ellis, has become the go-to book for businesses preparing for the new collaboration age.

Topher Morrison is featured in the award-winning documentaries “The Compass” and “Riches,” Most recently, he was accepted into the University of Tampa’s Board of Fellows, and is a founding member of the Center Circle with the Center for Women.

In contrast to most professional speakers, Topher’s shockingly honest, sometimes irreverent, and always down-to-earth approach is surprisingly infectious. His personality and straightforward manner are perfect for the business person who is tired of fleeting success in “self-help sinkholes.” He is not afraid to tell it like it is and shatters the myth of achieving overnight success. Instead, Topher speaks to the person who could care less about motivational ‘magic wands’ and is more focused on getting tangible, proven strategies to become a key person of influence in their company, network, or industry.