Coaching vs Consulting: Can You Do Both?
Too often the lines between coaching and consulting get blurred, which can easily create a relationship that is not effective at providing what your client actually needs. Knowing when to employ the services of a professional coach or a consultant can be crucial for the success of your business, either by helping you further develop your leadership skills or by helping you solve a problem head-on.
How are Coaching and Consulting Different?
The biggest difference between coaching and consulting is who holds the power. In consulting the consultant holds the power in the relationship, while in coaching the client holds the power. A consultant holds the answers, while a coach helps their client find their own answers.
Consulting requires that the consultant have expertise in the area that the client seeks to learn and grow. The consultant provides advice and often teaches the client-specific tools, skills, or knowledge. Sometimes, a consultant is in a longer-term relationship with their client, acting as a mentor.
In traditional coaching, a coach’s role isn’t always to provide the answers. A coaching goal does not need to have specific knowledge or experience in the topic area that the client wishes to improve. The coach instead offers expertise in the change, goal attainment, and accountability process, which is effective regardless of whether the client is seeking to lose weight, make changes in their business, learn a new skill, or stop an unhealthy habit.
Combining Coaching and Consulting
As the coaching industry has evolved, what has become the most popular and successful type of coaching is a consulting-coaching hybrid. The coach has expertise, knowledge, or experience in a particular area and coaches their clients to improve in that area. In this way, a coach is like a guide or a mentor.
Hybrid coaching means that instead of coaching a client on any goal they have, you focus your coaching around a very specific type of goal that you are uniquely able to address with clients.
Your career experience can serve as a catalyst for your client’s careers, your experience as an entrepreneur can help your clients start a business, your expertise as a sales professional can help people in your field, and your experience overcoming a specific type of life obstacle can be used to help others who are experiencing the same struggles or pain.
In this case, your coaching program would be designed to walk your clients through the process you took to get the results you have achieved in your life. It’s a little bit of advice, a little bit of education or training, and a lot of support and accountability, just like a general coach. The more specific, specialized, and expert your knowledge and experience are, the more like a consultant you become.
This doesn’t mean you are fixing anyone, that you hold all the answers, or that you know what’s best for them, it just means that you have value to share from your own experience, in addition to helping the client determine their goals and hold them accountable as they make life changes.
Ensuring Your Success
Focusing your coaching around a specific niche area is the most profitable and fulfilling type of coaching because you are coaching based on who you are. This makes you qualified and confident right from the start! Your ideal clients want what you have to offer, and you can offer them the exact results they are looking for.
Because your niche is highly targeted, you can easily find and connect to your ideal clients. So, what is your niche? Your gift? In what way can you, uniquely, help your clients transform their lives?
Your Coaching Career
In light of current events, training or coaching people online from your home is timely and effective. We’re giving you all the training. Now is the time to get ahead of the curve.
When you take your coaching/training business online, the entire world is your client base. The reason coaches and trainers like you haven’t gone online yet is simple – they didn’t know how.
If you’ve been thinking about going online, or if you tried before and just lacked the needed skills, this is the time to get everything you need to become highly successful. The Online Coaching Certification is your step-by-step blueprint to build a highly profitable online coaching business.
Spencer Institute certification programs are open to anyone with a desire to learn and help others. There are no prerequisites.
That’s it for now.