You can build a highly successful and lucrative coaching/training business for men over the age of forty. As you have likely seen, there are many programs for women going through significant life changes in the middle of their life. Many are fantastic. Some are not. Men have a lot of changes that happen as well, and you can be the solution for this serious challenge and be highly compensated in the process.
What Changes Do Men Experience in Their 40s?
Testosterone is the hormone responsible for the development of male sexual characteristics. The normal levels decline in men as they age. It happens to all men. After age 40, levels begin to decline by about 1% each year. This rate of decline can be affected by various chronic diseases, such as obesity, diabetes, and even several medications.
The average man’s maximum attainable heart rate declines by about one beat per minute, per year, and his heart’s peak capacity to pump blood drifts down by 5%–10% per decade. Although some of this is simply age-related, how effective the heart functions with each beat can be modified with proper rest, recovery, exercise, and nutrition.
How Do You Fix Male Menopause?
Male menopause is a real thing. It involves a significant drop in testosterone production in men who are aged 50 or older. It’s frequently associated with hypogonadism. Both conditions involve lowered testosterone levels and similar symptoms. Although this phenomenon occurs most often in the 50s, preventative measures in the 40s can lessen its effects.
Data shows that most people start “feeling old” just prior to their 40th birthday.
Mitochondrial dysfunction also occurs in the 40s. Mitochondria are the cells’ energy source. Without them, cells are not able to get energy from carbohydrates, fats, and proteins. This is a key factor not only in not feeling your best but a major contributing factor in aging and disease.
A common aging event for men is sarcopenia (loss of muscle mass). By age 40, men usually have lost 1-5% of their muscle mass. This is caused by the gradual loss of muscle cell function. This loss of muscle is accelerated with age.
Alopecia, AKA “male pattern baldness” can start between 30 – 40 years of age. It is a result of both hormonal changes that occur as men age, including a drop in testosterone, and inherited genes. Other factors such as stress are also contributing factors.
There are many other mental, emotional, and physical changes that take place for a man in his 40s. But, you get the idea. His is a very transitional phase of life for a man. Now, you, the qualified coach/train can be the reason why he lives his best life.
How Can You Help Men Over 40 and Be Financially Rewarded?
Here’s the good news; men in this age bracket are at the peak of their earning years. And, in most cases, they are willing to do just about anything to improve their opportunities for personal, professional, and financial success. Your expertise can help them in each case. Personally, you can help their body function better for their relationships, recovery, and focus. Professionally, you can help them concentrate, increase energy for productivity and look their best. Financially, you can help them get more done by optimizing brain function, hormones, and how people perceive them and giving them new opportunities. Yes, it all fits together.
You have options to offer these coaching and training services to men in their 40s.
Because you are focusing on a specific demographic, marketing your services via paid social media ads is very effective. So, people can see your ad from a geographic distance. For this reason, online services give you more options. However, you can always offer these services from your home office and gym in addition to an office, gym or wellness center.
One-on-One Online Fitness Training: This can be done by using Zoom or other apps or software programs. Zoom is free and keeps things very simple.
Group Online Fitness Training: Just like one-on-one, this can be done with an app or Zoom. You can also include a private Facebook group to build a community of like-minded men seeking your help.
For either of the above options, you will want to check out what it takes to start a career in personal fitness training and focus on the specific related challenged faces by men in their 40s.
Your services for these men can also include integrative health coaching, wellness coaching, and holistic nutrition coaching. Collectively, these skills will help your client optimize hormones naturally, lower inflammation, and reduce excess body fat.
If you decide to offer in-person coaching for men in their 40s from your home, you may decide to make a wellness lounge. In short, you can offer an array of services that complement your coaching and training programs.
Examples: When your client comes in for coaching on ways to improve his life in his 40s, you can also offer passive wellness and longevity protocols that help them and give you more income per hour, week, or month. You can set up a room, converted garage, or built out basement to offer red light therapy, EMF mat sessions, mild hyperbaric chamber, infrared sauna, compression sleeves, sound therapy, vibration therapy and others. It required a small investment but makes you money again and again without a lot of effort on your part. The clients love it and receive a scientifically proven health and wellness benefit. It makes your service unique.
How to Start a Coaching Business for Men Over Forty
Men in their forties need your help. Men in their forties (based on data) have the financial means to pay for high-level services. Make the offer and the experience feel very “VIP”. You have options. The best option is to offer the most comprehensive service possible. Why? You can charge more, and your clients will receive a significantly better result. Everyone wins.
Spencer Institute and NESTA are your partners to ensure you succeed at the highest possible level. Assess where your skills and credentials are still lacking. Then, review our courses and enroll in those which make you world-class as an expert in men’s health, fitness and wellness.
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