How to Reach More Online Coaching Clients
As a virtual or online coach, there are more options for clients of when and where you can meet with them. You can be with clients all around the world and still work from the comfort of your home. Now that you’re setting up your business, the next step is figuring out how to get online coaching clients. Finding that target market online can seem intimidating. You may be wondering…
- Where do I start?
- How can I easily find clients online?
- What is my target market searching for online?
- How can I show up in those searches?
Luckily, it’s not difficult to get more clients online when you follow these simple strategies.
Comment on Blog Posts
A lot of great things happen when you start commenting on relevant blog posts in your niche.
Let’s say you’re a Sleep Science Coach or Holistic Nutrition Coach looking to get more clients online. You want to coach via Zoom, Skype, Google Meet or FaceTime from the comfort of your home, so you’re looking for tech-savvy, busy people interested in doing the same.
Do some research on competitors in your niche, and start reading their blogs. Find out which blogs rank high in Google searches when you type in relevant keywords like “online wellness coach” or “virtual stress management coach.”
Comment on popular blog posts your target market is likely to read. Read the comments of others to make sure the people “hanging out” on the blog are, in fact, members of your target market. Respond to comments and start conversations with prospects on the blog. Leave a link to your website so others can find out more about what you do.
Get the Most out of Facebook (And All Your Social Media)
This is a great place to start because you already have friends and family who can share your information with others that you may not know. You can post information about what you do, share your products, and also post motivational quotes.
Here are a few of our top tips for using Facebook to find online coaching clients:
Testimonials: Another great tool to utilize is to post testimonials from any current clients you have. This is a great step to expand your list of clients.
Facebook Business Page: You can also create a separate Facebook page for your coaching business, depending on the number of clients you have or as you continue to grow you may want to create an additional page.
Boosted Posts: Facebook also has the option to boost your posts, this is advertising you will need to pay for. By boosting your posts to a target audience (i.e. people who are interested in fitness, weight loss, bodybuilding, etc.) more people will see them.
Facebook Groups: Invite friends and family to be a part of this group and advise them to add other members that they think would be interested. In this Facebook group post everything that is related to nutrition and getting in shape. Also, encourage questions and discussion among the members. This discussion makes what you are doing more real to potential online coaching clients.
Twitter moves fast so scheduling your posts will be helpful on this social media site. Connecting with other people who have the same niche as you will help you to see what they are doing to get online coaching clients and increase their sales online. It is easy to build up your following on Twitter and it could get you in touch with more potential online coaching clients.
Instagram is more about pictures and you can show the different programs you offer and some helpful tips on how to be successful. For example, as a Holistic Nutrition Coach, you can post nutritional recipes and cooking tips with pictures. Your clients will see what you are doing and want to try it out.
A Youtube channel is a fantastic way to get more clients online. By producing and posting your own coaching videos, you’re providing incredible value while increasing your visibility as a sought-after coach.
If prospects like the free videos you post on Youtube, they’re much more likely to seek you out for private coaching sessions online.
Create your own Youtube channel, being sure to use the same branding you use on your website. This creates a seamless experience for the end-user and makes you more recognizable across multiple channels online.
Consistently upload new videos to your channel and share them with your email list and on social media.
Track and analyze who’s subscribing to your channel, and reach out to them to offer a free one-on-one coaching session online.
Move prospects through your sales funnel by showing them how easy it is to work with you online. Each video you post serves as an example of what it would be like to work with you, so make sure each one offers valuable tips and recommendations.
Optimize Your Website
In order to get more clients, you first have to find those clients online. In order to find more clients, you have to think like a client.
One of the most effective ways to help your target market find you and to get more clients is to optimize your website for SEO. An optimized site is more likely to rank higher in Google search results, which means prospects will see your website when searching for relevant keywords.
The more people that find you in searches, the more visits to your website. The more visits to your website, the more potential for conversion. Identify relevant keywords for your niche by asking “What is the client searching for?”
Research keywords to see how many searches are being performed, how much competition there is for those keywords, and to get other ideas for additional keywords. Once you’ve found the keywords most likely to be used by your target market, integrate them throughout your website. Use them everywhere from the homepage copy to your blog posts.