Design your perfect coaching career with the Spencer Institute

Learn about the coaching industry and your career opportunities. Then, register for the certification courses which interest you most.

Decide which coaching programs will fill your needs and desires. We guide and support you every step of the way.

How did the coaching industry get started?

In the past, many people offered some form of coaching, but did not call themselves “coaches.”

The field as we know it today started in the early 1980s. Prior to the term “coaching,” people referred to themselves as mentors, advisers, consultants or just as a “helping hand.” Today, coaching is a highly recognized and respected profession with a wide range of specializations. Since coaching is not family counseling, social work or psychotherapy, there are no state or regional laws for “coaching” someone on important challenges and goals in their life.

There is no government-approved agency or federation for the coaching field.

You have complete freedom in selecting your training, and how you will develop your business and career.

A recent study conducted by Pricewaterhouse Coopers LLP, gives you some important information about your coaching career:

  • The approximate global revenue produced per year by the coaching industry is $2.5 billion (USD)
  • Full- and part-time coaches earn an average of $55,510 (USD) per year. Full-time coaches earn an average of $82,671 (USD) per year, and part-time coaches earn an average of $33,150 (USD) per year
  • The average professional coach is 46-55 years old, has coached for 5-10 years
  • 69% of coaches are female
  • The majority of coaches maintain 11 active clients at any given time
  • Coaching clients – on average are – 56% female/44% male, and between 38 and 45 years of age

Here are just a few of your career options as a professional coach:

Personal Success Coach, Online Coach, Author, Professional Speaker, Life Makeover Specialist, Radio Show Host, Podcast Host, Personal Development Expert, or an Internet Entrepreneur. This is really just the beginning.  Best of all; we coach YOU on all of your career options and strategies.

There are an estimated 75,000 coaches practicing in 75 countries. And the coaching industry continues to grow at a rate of approximately 20% per year. One of the most appealing aspects of coaching is that 70% of coaches work mostly by telephone, Skype and email with a successful nationwide or global practice. In short, you can enjoy your coaching practice anywhere and in any way you like.


A letter from Spencer Institute founder, Dr. John Spencer Ellis

Hello and congratulations on your decision to expand your knowledge, and grow your coaching career with the Spencer Institute.

Thank you for taking the time to learn how the Spencer Institute will enhance your life personally and professionally. From a personal perspective, you will learn techniques and systems that enhance your own well-being and success. In return, you will gain many skills and learn best practices to enhance the lives of others.

You will re-power yourself and then re-power the lives of others. I say “re-power” as opposed to “empower” because we all have the power. Sometimes it just needs to be awakened and given direction by a qualified coach.

The coaching industry offers you endless career options. You can become any type coach you want. There are NO LIMITS to your opportunities. Listen to your heart when it tells you, “YOU CAN DO THIS!” I personally know coaches who are making global changes and – at the same time – living the “the dream life”. They enjoy a work-at-home lifestyle, travel, a strong income, and the satisfaction of knowing they are enhancing lives. You can do the same. We will help you.

Your coaching business can take place in a one-on-one setting, on the phone, via Skype, Google Hangout, in a small group, in an online format, or any combination. Many coaches make up to (and beyond) $5,000 per day speaking on their specific coaching techniques. You may decide to conduct lunch time seminars on your coaching specialty to smaller groups at corporations. The choice is always yours.

What sets the Spencer Institute apart from other coaching schools are the diverse training options, niche courses, and our special techniques we share with you for developing a successful coaching business. This provides you with the lifestyle of your dreams. Now is the time to carefully review all of our programs and determine which ones are right for you. Each of our program pages describes how you will benefit and help others create the life of their dreams.

Since the Spencer Institute was launched in 1993, it has been my personal mission to help you become a total success in all aspects of your coaching career. Our programs are easy to follow and appropriately challenging. Each training course is developed with you in mind. We structure each course in a way which allows you to quickly understand the concepts and use the information quickly. In return, you easily help and guide others to success and fulfillment.

I want to thank you for taking the time to read this message. Please let me know how I can personally help you with any part of your coaching career.

Thank you,

Dr. John Spencer Ellis “JSE”
Founder, Spencer Institute


Life Coach Training
What is life coaching?

Coaching is the process of observation of existing thinking, behavioral and linguistic patterns, setting specific goals, discerning hidden saboteurs and supporting your client in making a plan of action and following it to achieve the desired results. It is creating such a deep respect and rapport, the client feels comfortable, and most of all safe, to move from their “stuck” place to success.

Spencer Institute Coaches are trained to listen to their clients’ words, observe their actions, and become aware of the way their client currently interprets the world around them. Intelligence is about having fine distinctions about a topic or field. The finer the distinctions, the more wisdom or perception is available. This program will teach the coach fine distinctions about human behavior. By identifying limiting strategic filters and beliefs through close observation of verbal and non-verbal patterns, the Spencer Institute Coach elicits solutions and facilitates resolution of conflicts.

As a Spencer Institute Coach, you will approach your clients with the understanding that there is a positive intention behind every behavior, and that there is no such thing as failure – there is only feedback. The ability to identify and interpret this feedback is one of the many ways you will find what is blocking a person from their goal. Then, together, you and your client create a feed-forward plan of action to achieve goals and eliminate the challenges.

Believing that people already have abundant resources within themselves, You act as a detective to identify the strategies that are already successful in other contexts of a person’s life and to tease out hidden saboteurs that may be keeping your clients from achieving their goals. They then guide their client in discovering how to apply their successful strategies as a way of overcoming their identified saboteurs. By sharing communication tools and strategies for success, this method of coaching builds a relationship with the client that shapes the client’s ability to make better and finer distinctions leading to solid decisions and life choices more naturally and easily.

What is at the heart of effective coaching?

Great communication skills are at the heart of effective life coaching. A skilled life coach understands the relationship between how people think and communicate. They have an awareness of the relationship between language patterns and behavior. Spencer Institute Life Coaches are trained to track the assumptions and thinking processes of the client reflected in their use of language. Being able to track the clients beliefs, behaviors and metaphors of life enable the coach to ask appropriate and pertinent questions of the client. This facilitates a deep self exploration for the client that often leads to subtle shifts in the client’s awareness that often makes all the difference in making significant progress towards desired outcomes.

Coaching is…

The number one home-based profession, according to the American magazine Start-ups.

Defined as “The art of facilitating the performance, learning and development of another.”

A helping profession, which embraces all aspects of life: work and career, relationships, community, self-development, wellness, abundance, education, and spirituality. Clients may choose to focus within one of these issues, or to follow a program of re-examining and enhancing various areas of life.

A way for the coach himself or herself, through self- and peer coaching, to enhance the quality of his or her communication with everyone: family, friends and colleagues, and to be a better manager, supervisor, chairperson, community leader, helper, or team member.

Life Strategies Coaching is a profession that is free from the over-regulation and licensing restrictions, which surround counseling and therapy professions in some countries. Your self-employed coaching career is portable should you decide to resettle in various parts of the U.S., Canada, UK, Europe, or elsewhere without retraining with a locally approved body. Because most coaching is done via the telephone, you have virtually no geographical limits for your client base. You will no longer be tied down to your office desk; you may enjoy a vacation as far away as your cell phone may reach. Best of all, your clients call you at their scheduled appointment times, giving you the freedom to plan your day and at the same time saving on any long distance fees.

Unrivaled in its choice of client specialties. You can find your niche coaching people in a particular career, job, age group, stage of life, spiritual direction, ethnic group, type of relationship, role in life, wellness need, disability or challenge, or any special need for support of which you have knowledge or life experience. Depending on your background or skill, you can coach company CEO’s or women returning to work after raising their children; you can help a highly-stressed professional make the transition to a more acceptable way of life; help successful people hone their skills; or help people “downshift” to a simpler lifestyle. The choice is now yours.

Additional information about coaching

How does coaching take place?

This will vary from coach to coach and client to client. In most cases, coaching is done over the phone. This allows you, the certified professional coach, to work from the comfort of your home. Some coaches use “teleclasses” or “telecoaching.” In these cases, a coach conducts coaching sessions over a conference line to several clients at once, or he/she can work with just one individual. Other coaches prefer to use e-mail for follow-ups between coaching sessions to check on their clients’ progress and give continued support and motivation. Still others prefer in-person sessions for a more personal approach.  Of course, webinars are also a simple and highly effective method as well.  We show you how.

What type of people become Certified Professional Coaches?

Our students include, but aren’t limited to the following: Business consultants, fitness and wellness professionals, doctors, lawyers, social workers, meditation instructors, spiritual consultants, career specialists, massage therapists, hyponotherapists, NLP practitioners, Time Line therapists, somatic therapists, natural health educators, psychologists, psychiatrists, counselors, MFTs, holistic health professionals, and biofeedback specialists.

How is coaching different from or similar to psychotherapy?

Some similarity exists, mainly in that the conversations between coach and client are confidential, as are those between patient and therapist. Largely, however, the coaching relationship is based on growth and movement toward achievement of goals, and not focus on the distant past. The time orientation of coaching is present and future, and in therapy it is mainly the past. Certainly there may be therapeutic issues that arise within the context of coaching. The Spencer Institute Life Strategies Coaching Program is not ‘talk therapy’ delving into the past recesses of personal history with no understanding of the patterns and brainwashing that are held often out of our conscious awareness. Life Strategies does look at the current influences from our past to eliminate any hidden obstacles that could become a roadblock to current and future success.

Our Life Strategies Coaching program is an integration of skills, states of excellence, and step-by-step thinking strategies leading to measurable and reproducible results through the use of Hemispheric Integration techniques. As you go through the course and begin to practice the skills, you will appreciate the effectiveness of adding substance to the encouraging words as you become more than “just a cheerleader.”

Coaching in the news

“It’s the number one home-based profession.”

“They’re part therapist, part consultant–and they sure know how to succeed in business.”

“Career management coaches…can identify missing skills or style difficulties and offer pragmatic tips…”

“The goal of coaching is the goal of good management to make the most of an organization’s valuable resources.”

“…other companies offer coaching as a prerequisite…in the understanding that everyone has blind spots and can benefit from a detached observer.”

“Boomers find the budding profession can help focus them on business and personal growth.”

“It’s tough to develop without help… with coaching you get to see your blind spots in a save environment.”

“Coaching is having a dedicated mentor; it’s getting knowledgeable support and encouragement and a new way of looking at things when you need it.”

“The benefits of coaching appear to win over even the most cynical clients within just a few weeks.”

“Executive coaches are a hot new industry and a sign that you have truly arrived.”

What Makes the Spencer Institute Life Strategies Coaching Program Unique?

Life coaching Program

Our program has the missing link between coaching, that gives practical advice about what to do, and psychotherapy, that focuses on talking about the past. Hemispheric Integration™ and neuro-linguistic skills provide the structure of how to move through challenges and beyond theoretical concepts, by creating a positive road map to success.

The Spencer Institute’s Coaching programs are not simply cheerleading.

Encouragement and positive affirmations such as: “You can do it!” “It’s easy.” “Just go ahead and try it!” are wonderful, ‘feel good’ affirmations – and yet, they carry no specific information about how to “just do it.” What is missing with the “cheerleading approach” is a specific action plan and strategies of action that will create a pathway to success.

With The Spencer Institute, through the use of Hemispheric Integration™, we provide you with the information and structure of the necessary tools for balancing the brain. The information in this program is based on structural research, not folklore or testimonials.

The Spencer Institute’s Coaching Programs are not “talk therapy” delving into the past recesses of personal history with no understanding of the patterns and brainwashing that are held often out of our conscious awareness. Life Strategies does look at the current influences from our past to eliminate any hidden obstacles that could become a roadblock to current and future success.

Does coaching really work?

Yes! This is why:

1. Many people are unclear we’re they’re going in each aspect of life. Frequently, they desire clarify. Coaching helps everyone clarify values, beliefs, purpose, and goals.

2. We may know where we’re going and what we need to do, but we forget or simply get stuck in our limiting belief systems, ineffective habits, or inability to focus. A well-trained coach gets us back on track by helping us identify limiting beliefs and ineffective habits and find more effective ways of living and enjoying life.

3. Many times we resist change because it’s easier and more comfortable to stay the way we are. Any change we make causes resistance and backlash within ourselves as well as from other people in our lives. A coach helps us move beyond that resistance -with greater ease and flow. In the coaching relationship you may decide to work on all areas of your life at once or just focus on one.

What will I do as a Certified Life Strategies Coach?

As you decide to become a life coach, you will be an essential ally to those who seek your advice and guidance. You will assess and align your client’s beliefs, values, morals and support system as a means for them to naturally and easily achieve their goals. You will guide them in creating a plan of action while remaining a resource to keep their motivation focused on reaching their goals.

You will have many different roles. Often times, as a graduate, you will use your new coaching knowledge to augment an existing talent or skill set that your clients posses. Many coaches come from a wellness background. Fitness professionals may incorporate whole life coaching into their menu of services. A business person who holds an MBA may choose to coach executives on a whole life perspective of mastering the corporate world. Those who work in a personnel or human resources department will use their new interpersonal communication skills to better evoke excellence in others. A religious leader can use his or her coaching skills to better counsel members of their congregation. A psychologist may wish to transition out of traditional therapy and work with clients on future plans rather than past issues. The benefit of being a Certified Spencer Institute Life Strategies Coach is that you will learn how to work with structure instead of working with content. Coaches that work with content tell their clients to “be happy,” “be proactive,” “feel good,” without providing the structure or “instructions” on HOW TO be happy, proactive, feel good, etc. You will learn the difference that makes the difference in getting reproducible results.

As you can now see, with your education and life strategies coaching certification from the Spencer Institute, you can incorporate coaching into your current field or area of expertise. You may also wish to move in a totally new direction; the choice is completely yours.

People hire coaches for a wide variety of reasons. Here are some of the most common:

  • Increased self-awareness
  • Better goal setting
  • More-balanced life
  • Lower stress levels
  • Enhanced self-discovery
  • Increased confidence
  • Improved quality of life
  • Enhanced communication skills
  • Increased project completion
  • Improved health or fitness level
  • Better relationship with co-workers
  • Better family relationships

View our coaching certification programs or view student success stories