Pinterest Marketing Must-have’s for Coaches and Trainers
If you’re not using Pinterest marketing, you’re missing out on one of the most powerful social media tools for coaches and trainers – especially those who work in the health and wellness industry.
Health, fitness, exercise, and personal growth pins are consistently rated among the most popular on Pinterest.
That means they’re shared the most among Pinterest users and result in the most click-through’s to the pinner’s website.
But in order to engage an audience on Pinterest and convert pinners into paying customers, it’s important to abide by the rules of the road: Pinterest is not Facebook (or Twitter, or Google+), and has its own set of criteria to follow in order to achieve success.
Here is how top coaches, trainers, and wellness professionals are using Pinterest to grow their brands and increase their client base:
Pin Actionable Images
Here is where health and fitness entrepreneurs have an edge over everyone else on Pinterest: your industry is, by nature, action-oriented.
Because of this, savvy pinners are sharing how-to content that gives step-by-step, graphic instructions for everything from sit-up series to preparing healthy meals.
Pins that show the user how to complete specific exercises are extremely popular, as are before-and-after pins and pins that inspire the user to take action.
If you give the pinner something to do, not just something to see, you’re sure to gain new followers (and therefore new clients!)
Choose Visually Appealing Content
Pinterest is a highly visual medium, which means that 99% of a given pins’ shareability is based on how it looks.
When pinning exercise series, recipes, or quotes, take care to share the most visually stunning material possible.
For instance, exercise pins that feature good-looking models that have been photographed professionally tend to do much better than quick snapshots of amateur exercisers taken with a smartphone.
Again, Pinterest is not Facebook. Users don’t want to look at a regular Joe or Jane; they want to pin that which is extraordinary, special, rare, and inspiring.
Use Promoted Pins
If you have a Pinterest business account, you can get access to promoted pins.
Promoted pins will allow you to start getting your content in front of more and more targeted pinners using the Pinterest marketing advertising model.
Promoted pins are a Pinterest marketing opportunity similar to Facebook ads or sponsored tweets.
Once you’ve chosen action-based, visually appealing content, you’ll have the opportunity to promote that content to the pinners most likely to fall within your target market.
If you have room in your budget, promoted pins are a powerful marketing weapon to add to your social media arsenal.
Include Links and Keywords
When pinning your own content, don’t forget to make use of the oh-so-important pin description that accompanies each pin.
In addition to describing what your pin is all about, you want to include a relevant link to your website, keywords, and/or hashtags that will help pinners find your content.
Including the full URL to your website or blog post is crucial.
When you do, pinners will be able to click on your pin, be sent directly to your site, and view it without leaving the Pinterest application.
This creates a seamless user experience while allowing users to engage with your brand beyond Pinterest.
Participate in Group Boards
Like all social media, Pinterest is highly interactive and is based on engagement. You can’t simply “pin and run” if you hope to create connections with prospective clients and grow a strong following.
Experts at Pinterest marketing are constantly
- Pinning other’s content as well as their own
- Creating collaborative group boards that allow them to share and showcase health and fitness related pins
- Liking and commenting on other’s pins
- Alternating promotional content with “just for fun” pins (i.e. other people’s pins or pins that do not include links to their website)
Thanks to its visual nature, shareabiltiy, action-based content, and opportunity for engagement, more and more fitness professionals are using Pinterest to grow their followings both on and offline.
If you’re new to Pinterest marketing, be sure to create a business account and get started by creating a few wellness-related boards, pinning other’s content, and becoming a member of relevant group boards.
From there, you can begin creating and pinning your own content.
Finally, don’t forget to connect with current friends, clients, and prospects by following them on Pinterest. This will lay the foundation for Pinterest domination in the very near future!
