Blogging Tips for Busy Coaches
Writing a blog remains one of the most effective ways to drive traffic to your training or coaching website, define your personal brand, and help prospective clients get to know you as a thought leader in the industry.
Why Don’t More Coaches Blog Regularly?
Simple – blogging can take up a lot of time. Even if you’re a lightning-fast writer, the time it takes to edit your blog, optimize it for SEO, upload photos and videos, and promote it via social media can easily stretch into a 4, 5, even 8-hour project.
Chances are you’re too busy running your business to regularly spend 8 hours writing a single blog post. But there is a way to consistently create great content without spending half your life shackled to your laptop. Here are a handful of our favorite blogging tips to help you write, publish, and share great blog posts in a fraction of the time:
Read, read, read
If you’re trying to pull ideas out of thin air, you’re trying too hard (and probably taking way too long to do it).
Instead, read other blog posts in your coaching niche and look for ideas that will resonate with your audience. Don’t be afraid to repurpose content or let other people’s blogs spark ideas for yours.
You’ll not only save time; you’ll also be blogging about an idea that’s already been proven to be a popular blog topic.
Create a blog brain dump
Once you stumble upon some great blogging ideas by reading others’ work, keep track of those ideas in a big brain dump file on your computer, in Evernote, or in Google Drive.
That way, when it’s time to write a blog you won’t waste a second wondering what to write about. Simply check your brain dump file and choose an idea that appeals to you that day. Be sure to include any relevant links to inspiring blog posts as part of your brain dump file.
Give yourself a deadline
One of the greatest blogging tips used by popular bloggers is to create a schedule and stick to it.
Without a plan and a specific deadline, you might never get around to writing that blog post.
Or, you might scramble to finish a blog post at the very last minute, thus sabotaging the quality of your writing and unnecessarily stressing yourself out.
A good rule of thumb is to give yourself at least a week to finish one blog post, and to work on it for a few minutes each day. That way you’ll never feel pressured or rushed, and won’t spend hours stressing over an unrealistic deadline.
Turn off distractions
Be honest – does blogging take you forever because of the writing, or does it take you forever because you keep checking Facebook or email every five minutes?
When you’re ready to blog, turn off all distractions including your phone if possible. You may even want to disconnect your Wifi to completely remove the temptation to go online.
You’ll be amazed at how quickly you can finish when all distractions are removed and you’re able to focus solely on the task at hand.
Speak, don’t write
Some blogging tips aren’t for everyone, but if you’re a very verbal person this one could be perfect for you. There are many different types of voice-to-text apps and software that let you speak your ideas instead of write them.
If speaking comes easier to you than writing, use a program like Speech Recognition for Windows or Dragon for Mac or PC to transform your spoken words into a finished blog.
Get a C
A lot of precious time gets wasted trying to make a blog post perfect.
While you certainly want to create high-quality content that represents your personal brand, a blog post is not precious.
It’s more important to crank out consistent content than it is to spend hours going over 500 words with a fine-toothed comb. In other words, you do not have to “get an A+” on every post you write.
So choose a great idea, write your post, check it once for any glaring grammatical errors, and press publish already!
Blog with a Goal in Mind
One of the most effective blogging tips is to always blog with a goal in mind. You may want to set a goal for what you’d like the reader to learn from your post, or what specific action you’d like them to take.
You can also set goals related to experiences, i.e. “I want to make the reader laugh” or “I want to make the reader share this with their best friend.”
Whatever you choose, choose something specific. Writing without an end goal is like wandering around the streets of Paris – before you know it the sun is coming up and you’ve spent the past 8 hours accomplishing absolutely nothing (great for a holiday, not-so-great for a blogger).
Writing a great blog post doesn’t have to take up your entire day.
- read other’s posts
- keep track of ideas you like
- create a blogging schedule
- turn off all distractions
- try voice-to-text
- stop trying to get an A+ on every single post
- always write with a goal in mind
For more blogging tips, social media hacks, and secrets to growing your business fast, download your FREE copy of Personal Trainer Magazine.
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