One of the biggest hurdles most coaches cross on the way to filling their businesses with clients is finding their coaching niche.
These are the people you do your best work with, who you enjoy coaching, who succeed at their goals, and who send their friends to you.
Some coaches turn “finding my niche” into a massive problem that stops them from succeeding.
That’s the real problem. It doesn’t have to be that way.
Even if you have plenty of clients, identifying a niche can be useful, so here are some tips for finding yours.
Identify Your Ideal Client
Be specific: what do they like to do? How do they contribute to society? What is their learning style? Where do they spend their time, on and offline? Are they willing and able to pay for your services? Research and answer as many questions as you can and put it into your mindmap.
Look at Your Current Clients; Who are Your Favorites, and Why?
Survey them. What are their problems, needs, and goals?
Identify your Unique Strengths, Gifts and Talents—And your Weaknesses.
Sharing these weaknesses and how you are working on them makes you relatable, and develops a trusting relationship.
What do Your Clients Need From You?
And where does that connect to your strengths and areas of expertise? Think of examples of great results you have had with past clients and find ways of repeating the process with your niche clients. You can also categorize the most common problems your ideal clients have.
Research these problems. Make a list of questions you can ask, to help them solve these problems.
Hire a Personal Coach or Join a Mastermind Group
Invest in training. The accountability and connection will help you pinpoint strategies to drive the right clients to your business. If your weakness is marketing or closing the sale, mentorship will save the day!
This is how I help you make your business more efficient with the support of awesome people want to help you.
You Can Start Coaching Without a Niche
If you just start coaching, your niche will find you. Over time, notice who your favorite clients are. Make a note of what exactly it is you like about coaching them. In particular, notice the clients who refer more clients to you. Think about who they are, how they are, and how you communicate with them. Design a website just for them. Ask them for testimonials. Ask them to review your site and tell you what they like and don’t like. Edit until they love it. That’s how to market to your niche. Easy when you know how.
Here’s What You Do Right Now
Review all of our programs and determine which ones are right for you. Each of our program pages describes how you will benefit and help others create the life of their dreams.