What is the Objective of Corporate Wellness Programs?
The early focus of corporate or company wellness programs was on weight loss, disease management for high-risk employees, and/or meeting rudimentary criteria to receive discounts on health insurance premiums.
This means one of the primary goals was to control employer healthcare costs – not necessarily to bolster the health, productivity, and happiness of the labor pool.
Physical health and incentivizing programs to reduce costs to employers and employees are valid and valuable objectives. However, if these are the only objectives of a corporate wellness program, it is unlikely the larger goal of improving the well-being of employees will be met over the long term.
The return on investment to the employer will not be significant. Wellness is a puzzle. All the pieces must be included or the picture won’t make sense.
Fortunately, corporate wellness is evolving and incorporating more comprehensive and robust program models with a holistic approach to personal health. Physical health is still important, but corporate wellness is beginning to understand the relationship between physical health, mental health, stress management, sleep, education, and workspace structures.
As more and more employers and organizations recognize the need to support the “whole person” and emphasize the value of all interrelated facets of wellness, the ROI grows along with the health of their staff.
Tapping into Corporate Wellness
The best place to begin with corporate wellness is by seeking additional training and education, consider additional credentialing, such as stress management coaching or sleep science coaching. The more education you have and the deeper your knowledge of behavior change and workforce challenges you possess, the more fruitful your efforts.
Next, start researching the corporate wellness market.
- What is already in place?
- What is missing? Are there gaps?
- Are there aspects you wish to replicate or build upon?
You may find no programs (or no comprehensive programs) exist. Even if the businesses are small, most employers want a strong and satisfied workforce because it directly impacts the bottom line.
If employees are successful, the business will be, too. Conducting this research will help you identify your value and what you can bring to the table.
As always, network continuously. Networking should be as much of a priority as continuing education. A strong network means links to businesses, employers, and referrals.
Your Corporate Wellness Coaching Career
Becoming a Certified Wellness Coach is the perfect addition for the fitness professional who wants to offer more all-inclusive wellness services to clients. The time is now for you to enjoy this exciting and rewarding career, which offers you personal fulfillment while improving the lives of others.
Already started your Wellness Coaching Career? Learn more about becoming a Certified Corporate Wellness Coach. This niche market is exploding with opportunity!
Spencer Institute certification programs are open to anyone with a desire to learn and help others. There are no prerequisites.
That’s it for now.