People tend to identify themselves as polyvalent coaches or consultants aiming to reach out to more clients. Unfortunately, this strategy has a counter-effect. In fact, when facing a problem, people and companies look for an expert in the field of their work. That’s the reason why you should choose the perfect niche for you according to your skills. This way, your marketing efforts won’t be wasted on people that are not interested in your service and you will be reaching your potential clients.
2. Let the right people hear about you
After deciding on which segment you will be providing coaching or consulting services, you will need to market yourself or your company in the best possible way to guarantee an increasing clientele base.
This stage requires you working on two main marketing channels:
Thanks to the wide numbers of internet users, this channel will allow you to increase your visibility in no time.
Having a website, or at least being strongly present on social media is becoming a must.
All digital marketing tools that you will use should be customized and targetted to the potential clients in your niche.
These online channels will help you increase your brand recognition.
Being considered as an old school marketing strategy never meant that offline marketing is no longer efficient.
As a consultant/coach, the human relationship is very important. Your skills and services are not as identifiable as other jobs requiring hard skills could be. Thus, convincing someone to choose your service will be a harder mission. In order to make a greater influence on your potential clients, you will need face-to-face interaction.
To create the chance to meet your potential clients, you can use one of these strategies:
– Outdoor meetings
– Networking events
– Door-to-door marketing
3. Once a client, forever a client
Getting a client is good, but not enough for your sustainability.
To get more consulting/coaching clients, you have to reduce the fluctuations of your base to focus more on your expansion, not only surviving.
Here we explain how to meet this goal by answering two important questions:
How to provide the best possible consulting/coaching experience?
Make your own research before your first meeting:
Before you meet your potential clients and hear their problems from them, making your own research about their history will allow you to ask and say the right things. You won’t be surprised.
Ask your client why do they need your service and their expectations:
Even if it looked obvious, give your clients the space to express their actual concerns and their expectations from using your service. This will give you extra time to think about the best offer you can make, and thus, the best first impression.
Explain clearly what you offer:
Explain in details:
What you will focus on, what you will do, what they will get as a result, and how much you charge.
Being direct will give your client a clear vision about what will happen and what shall they expect. That’s very important to protect yourself from negative feedbacks coming out of disappointments of not meeting your clients’ expectations.
How to be the default choice for your client in the future?
Say only what you do:
Never promise something that you can’t do. In other words, do not say that you will make the business of your client as a market leader. You might do, but you would rather explain what exactly do you mean by that and how is this going to happen practically.
Let your clients say what they think about your service:
When your work with a client is coming to its end, make it a new beginning.
Set up a meeting with the client after finishing your work to hear both, positive and negative feedbacks. Giving time and attention to your customers’ opinions and recommendations will reinforce your relationship. They will also find themselves more comfortable to deal with you in the future knowing that you care about getting better and satisfying your clients.
If you did your job right, CONGRATS! You’ll get one of the most efficient marketing strategies for FREE.
How is that? Satisfied clients will share their experiences with their environments, which most probably contain more potential clients for your coaching/consulting business. As you know, hearing a real experience is one of the most influencing factors that can make a potential client convert to an actual buying client, especially if it came from someone close.
The Online Coaching Certification is your step-by-step blueprint to build a highly profitable online coaching business.
If you are passionate about helping people and living a fulfilling life, we can help you achieve your dreams right now. The Life Strategies Coaching Certification Course combines the latest advancements in human potential and neuroscience with proven methods of success used by the world’s most productive people.
Our programs are open to anyone with a desire to learn and help others. There are no prerequisites.
That’s it for now.