As a personal coach and trainer, you are always looking for new clients. Isn’t, it right? You have probably worked against the clock to maintain a good presence on social media, like Facebook, Twitter, SnapChat, Instagram and Youtube.
Here’s the thing – when it comes to marketing and attracting new clients, you can ever have sufficient tools in your armory. LinkedIn is another great platform to reach potential clients. In fact, this social media platform might be one of the most overlooked marketing tools out there at present.
If you have never thought about using LinkedIn before just because you think that it’s just for job-seekers and employers, then it’s time to take advantage of it.
Using LinkedIn in the right manner, you can easily target your audience who works within a specific career or job field. You can use to look for and work with the exactly that kind of client you are looking for a long time. If you have a fitness program that you believe that it would attract CEOs and company heads, then LinkedIn is an ideal tool you can use to attract your target audience.
There is no doubt that LinkedIn is one of those social media platforms that are quite less used as a “marketing” tool. A lot of companies put emphasis on other social media networks. Believe it or not…LinkedIn could be worth investing some time into.
Once you make your mind to use LinkedIn as a marketing tool for your fitness business, you need powerful methods to build your audience on the platform. Well, the good news is that there are several ways in which trainers and coaches can attract more and more clients for their business.
Begin with Your Profile
Your profile on this social media is going to be different from those you have on other social networks, such as Facebook. In other words, think of your LinkedIn profile as an improved business card.
If people find you interested on other social channels, then they might be probably would like to check your experience level on LinkedIn before they hire you. Keep in mind that it’s one thing to share motivating posts on social media channels, like Facebook and Instagram. However, make sure to look professional on LinkedIn to allow people to know about you as the right one as a trainer or coach.
Therefore, you can try to make your LinkedIn profile as impressive as possible. The more attractive your profile looks to others, the more probably a visitor would like to read more about you, like what you are offering as an online trainer or coach.
Get to Know About Your Target Audience
The good thing about LinkedIn is that it enables users to share blog posts and content, just like other social media networks. Thus, use this thing wisely as it can make a quite big difference. When it comes to content, think about your target audience on LinkedIn and examine what kind of information you would like to provide them before you share any content.
There are a number of factors that can lead to great content, for instance, what would attract your audience attention, what would be sufficient to have your audience to know more about your training services and programs.
However, here we have shared some ideas about the content you can share on LinkedIn:
- Educational posts related to exercises and stretch one can do right away from your desk.
- You can provide an impressive sample of a workout one can do while on out of business or town.
If you have any other good ideas that you think others would like them, then don’t hesitate to share them on LinkedIn to draw the attention of people to your official website.
Add Links to your Website
It is quite crucial that you link to your website or blog from your profile on LinkedIn. This will make it pretty easier for your target audience to check out more information about your company and training programs you have to offer them with just one-click.
No doubt, this thing might seem obvious to you. But, there are a lot of personal trainers and coaches who miss this amazing chance to get traffic back to their own official site.
Create a Company Profile on LinkedIn
Just like on other social media sites like Facebook and Instagram, you can make a company profile on LinkedIn so that you can use it to promote and grow your business. Those who have training or fitness business can connect with other training or fitness professionals for great partnerships or seek qualified trainers or coaches who can work for your studio or gym.
Plus, using LinkedIn is a wonderful approach to draw the attention of those who might don’t use other social networks.
Build your Network
Believe it or not…LinkedIn is just nothing without a dominant network. The good news is that you can easily enhance your LinkedIn network and all you need to do is to sync your profile with your primary email address book or contacts. This can provide you with hundreds or even thousands of connections with an instant.
If you have too many connections, then it’s quite easier for others to assume that you are having some kind of reputation in the industry and thus, a professional trainer or coach.
Don’t just sit or wait for people to visit your profile. Instead, you can enhance your reach by simply joining fitness or training groups or groups related to your potential audience and make sure to show your great participation in the joined groups.
In addition to it, leaving comments on the content of other users will also show your target audience that you are making a great effort to engage. Ultimately, they will be more probably to engage with you in after that.
As you can now see that you can build an audience on LinkedIn for your business with the right methods and techniques. Plus, building your audience trust needs a lot of effort and time, but if you stick to the above methods, then no one going to stop you achieve your goals.
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