Do you consider yourself to be bold and confident enough to play a major role in the lives of other people? Or do you think you have a passion for teaching or helping people to succeed by guiding them towards their short or long term goals?
If so, you probably might be considering the kind of career you can venture into with these abilities. I believe you should actually start thinking about taking up a career as a professional trainer/coach.
Establishing a Career as a Professional Trainer/Coach
At first, it might seem like becoming a professional trainer/coach is more like becoming a good listener or having a passion to help people, but the actual fact is that becoming a professional trainer/coach should also entail making a couple of business decisions. Turning your passion into a career means you can no longer treat it as a hobby. You’re going to have to make some tough calls if you want to do this full time and earn an actual living from it. So here are a few things you absolutely need to do when you decide to go professional as a coach.
Understanding What a Professional Trainer/Coach is All About
Before you dive into becoming a professional trainer/coach, you must first understand the basics of training or coaching people. The first step is you need to get the understanding that as a professional trainer, you have to be able to help your clients identify the area of their business or personal life where they desire to see growth and development, and also create strategic plans to help them achieve these goals they have in place already. As a professional trainer/coach, you will have to develop steel like and a focused mind as the blind cannot lead the blind. Wave distractions goodbye because you are going to have a lot of people depending on your will. Buckle up and get ready for some serious business.
Find Yourself A Niche
In becoming a professional trainer/coach, it might be quite helpful for you to identify yourself with a niche and build a reputation around it. Most of the established professional coaches focus more on peoples personal, professional and romantic life, if you decide to practice the niche that involves the professional lives of people, then be prepared to go into the corporate world to train employees into becoming better and also create new ways in which the organization can grow positively. Regardless of the niche you choose, there is every possibility that you will still touch other niches while training or coaching your client, as it is almost impossible to talk about a client’s profession without delving into their personal lives, health, fitness and other aspects of their lives. It helps to have a bit of knowledge on every subject to better help your clients grow.
Earn A Certification
It is a known fact that as a professional trainer/coach, you don’t necessarily need a certificate as you can draw on your experiences to help others. Some may say you don’t need to learn too much to become a professional trainer however getting a certificate will come in handy. It won’t be as difficult as other courses like medicine and psychology, where you have to study day and night but you should still take it seriously as you will be touching lives.
As much as a certificate isn’t compulsory, it is quite necessary to acquire one because it gives you an edge over other professional trainers and also makes you feel like your profession is really legitimate. There are special schools that offer training to professional trainers/coach, getting a course from any of them is an added advantage and also makes you conscious of your work ethics. Upon completion of your program, a certificate will be given to you which you can display proudly in your office and proves you to be a professional trainer/coach.
Set Up Your Professional Training Business
Once you are done with your training program, you are now fully aware that you are a legitimate professional trainer/coach, so the next step you should take is to set up your business. Becoming a professional trainer/coach has automatically made you a small business owner, so it is only natural for you to do what other business owners do to become successful. You need to figure out a name for your business entity, then decide if it’s going to be a corporation based business or a sole proprietorship business. If you make it a sole proprietor business then it doesn’t need to be registered or have a brick and mortar location. You can have a virtual office and have clients book sessions from a website or social media page.
Plan Your Startup
Once the area of a business entity has been established, the next thing to do is to plan a startup cost for the business such as the cost of registering the company if it’s not a sole proprietorship business. You also need to consider the cost of getting an office space (that’s if you intend to always meet your clients one on one) and also every other furnishing and fitting that come with the office. Don’t go worrying about overhead costs as it is quite fortunate that the professional training business doesn’t require lots of start-up cost. It is almost always likely to be a sole proprietorship and also more of a digital workspace, so an office space will probably not be needed.
Create A Marketing Plan
Once everything has been put in place, your next line of action should be a marketing strategy as it is very crucial for every business. An aggressive marketing plan needs to be put in place even before you are fully set to start your career as a professional trainer/coach. You can always start your marketing plan from creating a network amongst your friends and loved ones, they make a great study for your marketing technique so connect with them, talk to them about what you do, and also offer free services to them, once they are pleased with your service, they will most definitely put in a word or two for you within their own network. In most, cases they provide you with customer’s testimonial to post on your web page or blog.
You can also explore other means of marketing like connecting with other like minds like yours, hosting free webinars and also participating in conferences to expand your network. Above all, social media cannot be left out from your marketing strategy as you are bound to get more audience from social platforms like Facebook, LinkedIn, Instagram, etc. Also, never forget that your blogs and websites (if you have one) should be updated on a regular basis.
Knowing these few steps involved in establishing a career as a professional trainer/coach, you are bound to succeed when you do decide to take up the role of a professional trainer. Try not to dwell too much on the cost because all you really need to get started is a good computer, a great camera that can always take photos of you and also make videos of your training sessions.
Don’t be deterred if you make a few mistakes along the way, we’re all humans after all and the most important thing is to learn from your mistakes.
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That’s it for now.