How to Make a Strong Income as a Coach Who is also a Professional Speaker

Share this article

How Do Motivational Speakers Make Money?

Ways You Can Generate Income as a Professional Speaker

Once you complete your needed professional training as a coach or trainer, you will likely want to seek opportunities to speak to groups of people in different settings to share your message, help more people, build your business, and increase your income. There are proven strategies and techniques for making this goal a successful reality. 

Becoming a professional speaker and starting a speaking business can be a challenging, and yet very rewarding journey. With the proper training in the Spencer Institute Professional Speaker Certification, it will quickly become your reality.

The first step to becoming a professional speaker is to identify your niche and expertise. This could be anything from healthy aging, memory enhancement, personal development, holistic wellness, or fitness training. Consider your knowledge, credentials, experience, and passion, and find a topic that you can speak about with authority and enthusiasm.

Speaking is a skill that can be honed and improved over time. Attend workshops, seminars, and conferences that offer public speaking training, join Toastmasters or other speaking clubs, practice delivering speeches in front of small groups or cameras, and seek feedback from peers and mentors.

As a professional speaker, your brand and online presence are crucial to your success. Create a website that showcases your expertise, credentials, and testimonials from past clients. Use social media platforms to share your content, engage with your audience, and connect with event organizers and other speakers.

How to Get Professional Speaking Jobs

There are various types of speaking opportunities, including breakout talks, corporate speaking opportunities, keynote presentations, and multi-speaker events. 

Here are some strategies to secure them:

  • Build a speaker kit that includes your bio, headshot, speaking topics, fees, and references. Today, these are digital in the form of a dropbox link with all the files or an interactive PDF.
  • Attend conferences and networking events where your target audience and event organizers are present.
  • Pitch your speaking topics and value proposition to event organizers and decision-makers via email, social media, or phone.
  • Create and share high-quality content on your website and social media platforms that showcase your expertise and speaking style.
  • Consider partnering with a speaker’s bureau that can help you find and secure speaking opportunities. They do take a considerable cut of your fee, but it can get your foot in the door and then you can go solo.  There is always much debate about using this type of service.

Examples of breakout talks: These are short, focused talks that aim to deliver a specific message or idea to a small group of people. They could be delivered at industry events, meetups, or workshops. For example, a breakout talk on “How to Improve Sleep without Drugs or Devices” would be well received by employees who have ongoing challenges with sleep, rest, relaxation, and recovery.

Speaking Opportunities

There are many corporate speaking opportunities for health, fitness, wellness, or nutrition professionals. Here are some examples:

  1. Lunch and Learn sessions: Many companies organize lunch and learn sessions where employees gather during their lunch break to learn about a specific topic. Health, fitness, wellness, and nutrition professionals can speak about healthy eating habits, stress management techniques, mid-day stretching for a healthy back, workplace ergonomics, and other related topics.
  2. Health and wellness fairs: Many corporations organize health and wellness fairs where vendors can showcase their products and services related to health and wellness. Health, fitness, wellness, and nutrition professionals can set up a booth and offer free health screenings, healthy eating tips, and other health-related information.
  3. Employee wellness programs: Many companies have employee wellness programs that aim to promote healthy lifestyles among employees. Health, fitness, wellness, and nutrition professionals can be hired to give talks on various topics related to healthy living, such as physical fitness, nutrition, stress management, and mental health.
  4. Corporate retreats: Many companies organize corporate retreats where employees can learn new skills and team-building exercises. Health, fitness, wellness, and nutrition professionals can lead sessions on yoga, meditation, mindfulness, and other wellness-related topics.
  5. Webinars: Many companies host webinars for their employees, and health, fitness, wellness, and nutrition professionals can be invited to speak about various health and wellness topics, such as healthy eating habits, exercise routines, and stress management techniques.
  6. Conferences: Many companies host conferences and seminars for their employees, and health, fitness, wellness, and nutrition professionals can be invited to speak on a range of topics related to healthy living, including nutrition, exercise, and mental health.
  7. Team building events: Many companies organize team-building events such as hikes, runs, or other physical activities. Health, fitness, wellness, and nutrition professionals can lead these events and offer tips and advice on staying healthy and fit.

There are many corporate speaking opportunities for health, fitness, wellness, or nutrition professionals, and it’s important to explore all options to find the best fit for your expertise and interests.

How Does a Coach Who is a Professional Speaker Make Money?

Professional speakers can make money in various ways, including speaking fees, back-of-room sales, book sales, consulting, coaching, and other income opportunities. Here are some examples of how professional speakers make money:

  1. Speaking fees: Many professional speakers charge a fee for their speaking services, which can range from a few thousand dollars to tens of thousands of dollars per speaking engagement, depending on their level of expertise, experience, and demand. Some speakers charge a flat fee, while others charge a fee per hour or per day.
  2. Back-of-room sales: Professional speakers often sell products such as books and other materials related to their speaking topic at the back of the room after their presentation. This can be a significant source of income, especially for popular speakers with a strong following.
  3. Book sales: Many professional speakers write books related to their area of expertise and earn royalties from book sales. Some speakers also sell their books at the back of the room during speaking engagements.
  4. Consulting: Professional speakers can offer consulting services related to their area of expertise, such as coaching, training, or advising businesses or individuals on how to improve their skills or achieve their goals via improved health, relaxation, or brain power.
  5. Coaching: Some professional speakers offer one-on-one coaching services to help individuals or organizations achieve their goals. This can be a lucrative source of income, especially for speakers with a strong track record of success in their field.
  6. Sponsorship: Some professional speakers may attract sponsors who are interested in their message or brand. These sponsors may pay for speaking engagements, book deals, or other income opportunities.
  7. Membership programs: Some professional speakers offer membership programs, where members pay a monthly or annual fee to access exclusive content, training, or coaching services.
  8. Online courses and webinars: Many professional speakers offer online courses or webinars related to their area of expertise. These can be sold individually or as part of a membership program.

Overall, professional speakers can make money in various ways, and the income opportunities will vary depending on their level of expertise, reputation, and demand. It’s important for speakers to explore all opportunities and find the best fit for their skills and interests.

Your first step is to gain certifications in your area of interest such as health, wellness, stress management, brain optimization, life coaching, holistic studies, etc. 

Next, earn your Spencer Institute Professional Speaker Certification.

Finally, apply all your new knowledge and help more people and your greatly expand your income.

Be on the lookout for future articles. You will also want to search through the archives of our blog because there are many other articles that go into great depth about a variety of topics.

There is always something exciting about earning a new training or coaching certification and applying that new knowledge of how you train your clients. This also helps you hit the reset button.

NESTA and Spencer Institute has been helping people like you since 1992. To date, over 65,000 people from around the world have benefited from our various certifications, programs, continuing education courses, and business development systems. We are here for you now and in the future. Feel confident in your decision to work with us as you advance your knowledge and career. We are here for you each step of the way.

Click this link to see our complete list of programs (all of which qualify for CEUs for our programs and others).

That’s it for now.

Take action!

NESTA | Spencer Institute

PS: Click here to see many helpful business/career resources

NESTA Pinterest

Recent Blogs

Benefits of Meditation

Benefits of Meditation Meditation is a powerful practice that can change your brain, improve your life, and the enhance the quality of your life. There is a misconception that you

Read More

Tags

Scroll to Top