We all have a personal coaching brand that identifies us and a series of values that differentiates us from the rest of the coaching and training professionals. In the world of professional coaches and trainers, working on a successful personal coaching brand is a very important aspect to create audiences and position themselves as excellent coaches with the aim of attracting clients and excelling in an increasingly competitive labor market.
A personal coaching brand consists of the management of perceptions, memories, and expectations that we want to generate in those around us; it is the footprint that we leave in the minds of others. With personal branding the qualities and characteristics of the person as a professional are highlighted and their name becomes a preferred brand for the clients.
Importance of Your Personal Coaching Brand
In the workplace, potential clients are always looking for a quality product or service, but in reality, they prefer one among several possibilities for how they perceive it, for their brand. People trust other people more than organizations, defining your own personal coaching brand gives you credibility; therefore it is a necessary tool for professionals of any company.
On the other hand, a brand is one of the key identifiers that are used to differentiate businesses from those of their competitors and helps in instilling an impression to the potential clients and audiences, one with which they can relate. It may become difficult for coaches to make profits and attracting potential clients without a persuasive and compelling personal coaching brand. Most audiences tend to follow people of distinguished recognition compared to companies, hence the importance of a personal brand for a coach.
How to Create an Attractive Personal Coaching Brand
At this point, coaches must define what they want to convey to others, what sets them apart from other professionals in the market and how they want others to see and mention them. For example, if a fitness coach wants to be recognized as the coach capable of giving the best results in the shortest time, or the coach who offers the most innovative and efficient programs, he must work on his strategy to be recognized in that way.
Coaches must make personal brands an authentic reflection of who they really are with respect to skills, values and passion. It is very important to mention the renowned institutions that have mentioned the brand. When using a website, it is advisable to have the function of us that contains information about the brand and personal biographies.
2) Mark your goals
The second phase has an identical similarity with the training plans, it is basically to mark “realistic” objectives, deadlines, what actions the coach will carry out in order to achieve the objectives and define the target market. To reach a perfect market, coaches should consider demographics, future strategies, and challenges in the business.
3) Communicate your personal brand
The third phase is known as “visibility and communication”. Once the coach is clear about what differentiates him from the rest of the professional coaches, what values he has and what goals he wants to achieve, it is time to communicate them in a professional, clear, transparent way, that tells his personal coaching story and, of course, helps to attract clients.
Nowadays, thanks to new technologies, the battery of communication tools are very broad. Below are the most useful:
Blog or personal website: It represents the starting point so that the coach can communicate with clients and other followers and offer them all the information they want to project. The more professional the job, the more influence it will have.
Contents: The contents are the basis of any web project and through them, the coach can tell the world who he or she is, what he or she does and what makes him or her a better candidate than the others.
YouTube: A picture is worth a thousand words as the saying goes, so creating audiovisual content such as videos through YouTube allow the coach to project a credible image and transmit confidence. For example, if the coach creates videos with training routines to showcase his or her work in a more effective manner, potential clients will quickly determine if they are interested in contacting him or her to start a professional relationship and request a training plan.
Social Media: Socia media platforms are the most useful to communicate, be visible and disseminate content. It is important that the coach is proactive, that is, that he or she creates content, comments on them, that he or she exchanges opinions and creates forums on the subject, thus increasing his or her visibility within the environment in which he or she develops. These interactions create relationships with other bloggers, Instagrammers or YouTubers, staff that can guide the coach to increase their visibility.
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