If you are running a coaching business you are likely aware of how difficult it can sometimes be to acquire new clients.
Can you run any business without acquiring clients? Is it possible for you to implement your great strategies without having any client? Word of mouth is a great way of growing, but it’s a long process, again, for that too you need to have some clients first.
There has to be a way for coaches to get clients consistently.
In short, you need a solid marketing strategy to grow new clients and keep old ones.
Note: Consistency is the key to success. Follow these tips consistently to get results.
Go for a Low Competition Niche That Has Huge Potential to Grow
There are many niches to choose from, but in order to get more business and consistently, too, make sure you opt for a niche that has high demand, but low competition. Don’t go for those niches that are saturated and pay less.
Too much competition ultimately leads to a pricing war where each trainer is trying to beat the competition by underpricing, which ultimately makes everyone suffer.
Grow Your Personal Brand
Never underestimate the power of branding, believe it or not, personal branding goes a long way.
FYI, those coaches who invest in personal branding end up doing more business than those who don’t have a social brand or online presence.
Reason? It’s simple, coaching isn’t a commodity that one changes if they don’t like it. Clients are always looking forward to hiring the best person for the job, someone who can help them achieve their dreams and that’s when personal branding comes in.
So, if you are able to grow a strong personal brand that promises RESULTS, and ensures a personal connection with clients, it will put you in a better position than your competitors, and earn you more business in the long run.
Personal branding gives you an edge over your competitors and helps in proving yourself as an authority in a particular niche.
Hence, it’s imperative to build a personal brand for a coach to differentiate himself from similar trainers by building a strong rapport with people.
In case, you are wondering how to build a personal brand, let me help you out.
How do you build a personal brand?
Follow the steps below in order to build a personal brand.
- Identify one niche and stick to it
- Identify your targeted audience
- Appear authority on the discipline by demonstrating the value
- Work on building an emotional connection with your audience
- Proper Packaging is essential
- Effective communication
- Network with influential people
- Publish your book.
Build Your Mailing List
Your mailing list is your best asset. Imagine your social media account getting hacked, or Instagram getting blocked, where does that leave you?
That’s when building your mailing list comes in handy, you can’t rely on any social media site to stay connected with your audience.
That’s why many business owners believe their mailing list is their number one asset. Here’s why:
- According to Forrester Research, 90% of emails get delivered to your proposed recipient’s inbox, whereas only 2% of your Facebook fans get to see your posts in their newsfeed.
- According to McKinsey & Company, An average Employee spends at least 13 of his/her working hours each week in his/her email inbox.
- The thing I feel goes in favor of you as a business owner is your opt-in email list.
- You can set it up as per your personal needs. It’s more intimate and there are no constraints. You are the boss. You make the rules.
- On the other hand, Social media can change its rules any given time without any prior notice.
- You can only control your mailing list, not social media.
- That’s why many business owners believe their mailing list is their # 1 asset.
Techniques to Build Your Mailing List
List building has three main ingredients that act as its pillars,
- Lead Magnet
It’s crucial for every marketer to build an opt-in list. With an opt-in List, your prospects have themselves given you permission to email them with a new offer, or a discounted package. So, in simple words, an opt-in list is a list of leads based on mutual consent. These leads can be collected through a pop-up and a form on your website or through a landing page where your clients first land.
Note: Adding someone to your mailing list without their consent is unethical, even if you meet your prospect offline, you should always ask them first if it’s okay to add them in your mailing list.
Email marketing software and ClickFunnels which are great with landing pages and webinars can be used as great tools for your opt-in landing pages.
A little bribery or incentive goes a long way. A lead magnet can be referred to as something valuable that you offer to your readers to entice them so that they subscribe to your mailing list. It could be in the form of an eBook, a checklist, free webinar, a discounted coupon, or free entry to your events.
Every business has autoresponders, they are crucial for your business. The best thing about autoresponders is that you can build a relationship with your audience on autopilot, without being physically present in order to send them emails every day or twice a week or whatever is your strategy. You just have to pre-write sequence of emails. The same email will be automatically sent to even1000 people who subscribe to your mailing list.
So the secret to growth is in automation. On the other hand, one-on-one selling and building relationship take up more energy and effort, while the same energy can be spent on many people at a time using automation.
So the bottom line is it all starts with your mailing list, grow your mailing list stronger. I know getting people on your list may sound challenging at first, but once they are on your list that’s when real relationships begin with them.
Once they are on the list, use (autoresponders) to:
- Have a strong relationship built on trust
- Build rapport with them
- Share useful information related to your niche.
- Educate them about your product
Having said that now this brings us to our next concern, where do I get leads from?
Main Sources of Leads
There are many ways to get people to subscribe to your list, but in this guide, we will focus on tried and tested mediums, those that actually work.
- Social Media (Facebook, Instagram etc)
- Search Engines
- Blogs and websites
- Ad Networks
- Business conferences, seminars, live events
Social media can be fully leveraged to build your mailing list
The most important social media sites you can use are the following,
Almost everyone you know is on Facebook, the social network has over a billion users online each day. You can use a Facebook business page to get leads.
Paid ads work great option on Facebook. They have several options to increase the likes on your page, increase the response rate, promote your website, and collect leads. However, every campaign you run should be done with the intent to collect leads for your business. Hence, promoting your landing page through the campaign is a good strategy rather than getting likes on your facebook page. Facebook is the best way to grow your mailing list by the right audience through their interest and geographical location. It means you only spend money on the right audience to increase your subscriber base.
Bonus tip: You can also add a mailing list tab on your Facebook tab. By using it you can easily encourage people to sign up for your mailing list. Also, try to collect leads through facebook by directing users to lead collection form.
LinkedIn is the best platform for meeting professionals. It is best in generating leadings based on industry, size of company and designation. The leads to be met on LinkedIn tend to be of high quality as compared to other social media platforms. However, there’s a little limitation, its paid advertising is expensive, if we compare them with Facebook’s paid ads, they are 10 times more expensive.
However, if you can afford it and your target audience is on LinkedIn, you must give it a try because it’s worth an effort.
Twitter is the best place to engage and connect with influencers.
Twitter has over 320 million users online each day. Here too, there are great chances to promote your business. Their paid ads are a great way to promote your tweet for better visibility. It’s the best tool to get connected with the followers of your competitors and steal them or use them to collect email subscribers, as you already know their interests, they make the best prospects.
Bonus tip: Use hashtags in every post to get more followers, make use of trending hashtags or those hashtags that are relevant to your business.
Pinterest is a great platform for those interested in a visual medium. It’s an important platform to promote your business. Pinterest works also as a great search engine.
To promote business on Pinterest, you need to get your posts designed in order to make them appear visually appealing. When you follow people on Pinterest, it gets you visibility automatically.
Instagram is a great source of engagement. Again, a platform where visually impressive looking posts gets more engagement and likes. Storytelling and hashtags are the key components to getting success on Instagram.
YouTube is a great platform and has the potential to grow your business if you invest in quality content. It works wonder to build rapport and a personal connection with your audience. Their paid advertising is also a great method to get a lot of visibility and exposure for your business.
Just like social media, search engines work equally well to promote your business
There are two ways to use search engines to promote your business—Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
SEO: SEO as the name suggests itself refer to the optimization of your site to rank high on search engines. This includes Meta tags, relevant and trending keywords, internal and external links that help you achieve your goal.
SEM: This refers to buying ads related to a specific keyword that leads clients to your landing page/website.
In short, you can easily get clients either organically or through placing ads on search engines.
As an entrepreneur, you have great chances to grow your coaching business or any other business type, using the power of social media or through search engines, all you have to do is offer valuable services and invest in quality content. And, if you are great at what you do, nobody can stop you from getting success in life.
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